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Diploma Contents - Core Units - NEW COURSE
Contents - Cert 4 In Marketing and Communication - Core Units
Undertake marketing activities
Loved : how to rethink marketing for tech products. (2022)
Even if what a product does is unique, others claim they do the same things, leaving customers very confused. As a result, product marketing for tech products has never been harder...or more important. This book explains what it really takes to bring a technology product successfully to market. They address how to adapt product marketing to more agile development cycles, how to stand out when other products do similar things, and how to position products and companies with thoughtful execution of strategy versus simply 'doing marketing.'
B&T
B&T has been reporting on all things advertising, media and marketing since 1950.
BrandChannel
Interbrand has been the world’s leading brand consultancy, for over 40 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace.
Institute for Public Relations
Founded in 1956, the Institute for Public Relations is a nonprofit foundation dedicated to fostering greater use of research and research-based knowledge in public relations and corporate communication practice.
International Public Relations Association
IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.
Public Relations Institute of Australia
The Public Relations Institute of Australia (PRIA) is the national industry body for public relations and communication professionals in Australia. PRIA represents and provides professional support and recognition to practitioners and consultants nationwide.
Since 1949, it's been PRIA's role to promote and enhance the profession and its status to the broader community. PRIA enforces the highest standards of ethical practice and represent public relations practitioners in the best interests of the profession.
Social media for small business : marketing strategies for business owners. (2021)
Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book's principles to the real-world. Practical strategies you can put in place immediately to see a rapid return on investment.
Marketing and the Law. (6th Edition) (2020)
1. Introduction to the law and marketing -- 2. Protecting inventive ideas -- 3. Protecting commercial secrets -- 4. Protecting copyright material -- 5. Protecting commercial designs -- 6. Passing off and unfair trading -- 7. Registration of trade marks -- 8. Product packaging and labelling -- 9. Product liability -- 10. Advertising -- 11. Selling techniques -- 12. Introduction to competition law -- 13. Collusive conduct -- 14. Misuse of market power -- 15. Mergers -- 16. Resale price maintenance -- 17. Exclusive dealing -- 18. Franchising -- 19. e-Marketing and e-Commerce
The business of getting business : a digital marketing guide for small businesses. (2020)
The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed.
Marketing. (4th Edition) (2018)
1. Introduction to marketing -- 2. The marketing environment and market analysis -- 3. Market research -- 4. Consumer behaviour -- 5. Business buying behaviour -- 6. Markets: segmentation, targeting and positioning -- 7. Product -- 8. Price -- 9. Promotion -- 10. Distribution (place) -- 11. Services marketing -- 12. Digital marketing -- 13. International marketing -- 14. Social marketing and not-for-profit marketing -- 15. Marketing planning, implementation and evaluation -- 16. Data and analytics -- Appendix : Marketing plan.
Social media for business : foolproof tips to help you promote your business or your brand. (2018)
You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool.
This is marketing : you can't be seen until you learn to see. (2018)
1. Not mass, not spam, not shameful... -- 2. The marketer learns to see -- 3. Marketing changes people through stories, connections and experience -- 4. The smallest viable market -- 5. In search of "better" -- 6.Beyond commodities -- 7. The canvas of dreams and desires -- 8. More of the who : seeking the smallest viable market -- 9. People like us do things like that -- 10. Trust and tension create forward motion -- 11. Status, dominance and affiliation -- 12. A better business plan -- 13. Semiotics, symbols and vernacular -- 14. Treat different people differently -- 15. Reaching the right people -- 16. Price is a story -- 17. Permission and remarkability in a virtuous cycle -- 18. Trust is as scarce as attention -- 19. The funnel -- 20. Organizing and leading a tribe -- 21. Some case studies using the method -- 22. Marketing words and now it's your turn -- 23. Marketing to the most important person -- A marketing reading list -- A simple marketing worksheet -- Index.
Marketing principles. (2018)
1. Key concepts in marketing -- 2. Marketing nevironment, social respoinsibility and ethics -- 3. Planning, implementing and evaluating marketing strategy -- 4. Marketing research and information systems -- 5. Consumer and business behaviour -- 6. Segmentation, target markets and positioning -- 7. Digital marketing and social networking -- 8. The power of branding -- 9. Product and service decisions -- 10. Pricing decisions -- 11. Distribution decisions -- 12. Integrating marketing communications -- 13. People, physical evidence, processes and partnerships.
Integrated marketing communications. (2018)
Part 1. Integrated marketing communications : a conceptual framework -- 1. Integrated marketing communications and brand equity enhancement -- 2. The communication process -- 3. Persuasion in marketing communications -- 4. Market segmentation and brand positioning -- Part 2. Managing and planning for integrated marketing communications -- 5. Establishing objectives and budgeting for IMC campaigns -- 6. Developing message strategies -- 7. Media planning and analysis -- Part 3. Media channels and IMC elements -- 8. Broadcast media -- 9. Print and support media -- 10. Digital and social media marketing -- 11. Direct marketing and sales promotion -- 12. Personal selling and relationship marketing -- 13. Marketing public relations and sponsorship marketing -- Part 4. Evaluating integrated marketing communications -- 14. Evaluating integrated marketing communication effectiveness.
Services marketing : concepts, strategies, & cases. (2017)
Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success.
Social Media Marketing All-In-One for Dummies. (2017)
Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilise data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line.* Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more *
Mom Inspired My Success Lessons - David Meltzer, Founder of Sports 1 Marketing
David Meltzer is the CEO of Sports 1 Marketing, a global sports and entertainment agency with 20 Billion dollars in relationship capital. He teaches the lessons of life to help build business opportunities and success.
Marketing Your Business
Learn the definition of what marketing really is. How to design a proper marketing program, sources to tap for advertising and communicating.
Beyond Innovation, Episode 6
An autonomous car finds its way around, video advertising that's cheap and effective and an AI prices the cost of hacks. Plus, Michael and Anthony speak with a startup that wants to pay students for getting good grades. Hosted by venture capitalist Anthony Lacavera and technology journalist Michael Bancroft. Featured guests include: Stan Boland, CEO, FiveAI; Emily Forbes, Founder & CEO, Seenit; Dan Betts, Head of Strategy, Spark Lab; Anas Adhami, CEO, Knowledge.io and Ryan Jones, CEO, ThreatInformer.
The Path of Modernism. (2018)
More than 50% of consumers want agriculture to pay attention to climate change and environmental protection. With low food prices on the one hand and environmentally friendly production methods on the other, Europe's farmers are unsettled. Adding to this is the growing price pressure. How do farmers manage to meet today's requirements? Greenhouses make all the difference. Italians market the most tomatoes in Europe. However, at 61 tons per hectare, the yield is lower than in the Netherlands.
Click, Swipe, Cheat - Coercive Marketing Practices
Inside the War Room at Ashley Madison after the company was hacked, 36 million potential cheaters were exposed, and the human cost amounted to shattered families, even suicides.
Family Tragedy (4:21); Modern Day Scarlet Letter (1:57); Ashley Madison (2:53); Coercive Marketing Practices (3:48); Rationalizing Infidelity (5:07); Temptation and "Morality" Hacking (6:38);
Digital Advertising and Marketing Workers-Career Q&A : Professional Advice and Insight
What is it like to be a digital advertising and marketing worker? In this Career Q&A video interview, Mark Wolfe talks about his career path, what he does on the job, and the keys to success in digital advertising and marketing. He also offers candid advice on breaking into the profession as well as insight into the industry's biggest challenges and how the field may change in the next ten years.
Undertake project work
Customer Relationship Management. (2015)
The book explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more.
Product Roadmaps Relaunched
This practical guide teaches you how to create an effective product roadmap, demonstrating how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate how your products will make your customers and organization successful.
Business marketing
Marketing explained
Benefits of marketing
Legal obligations when marketing
Plan and interpret market research
Technical Analysis for Dummies. (4th Edition) (20219)
This straightforward guide shows you how to put this into profitable action--from basic principles and useful formulas to current theories on market trends and behavioral economics--to make the most lucrative decisions for your portfolio.
Business Plans for Dummies. (3rd Edition) (2022)
Learn the ins and out of creating a business plan that will actually work
Set effective goals and objectives so your business can find success
Wow investors with your knowledge of today's important business trends
Map out your finances, marketing plan, and operational blueprint—then confidently get to work!
United States Business Plans Handbook
Very American
Adventure Travel Planner: Pinnacle Hiking Adventures, Inc.
Stunt Performer: Cole Foster Stunts, LLC
Plaster Contractor Business: Richard Kensington & Sons, Inc.
Revenue Operations : A new way to align sales & marketing, monetize data, and ignite growth. (2022)
Real-world case studies and personal experiences from executives across an array of high technology, commercial, industrial, services, consumer, and cloud-based businesses.
The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets.
Nine building-blocks that connect the dots across your sales and marketing technology ecosystem to generate more consistent growth and a better customer experience at lower costs.
The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next 25 years.
Forecasting Sales at Ska Brewing Company. (2014)
This new business analytics case study challenges readers to project trends and plan capacity for a fast-growing craft beer operation, so it can make the best possible decisions about expensive investments in brewing capacity.
Behavioral Marketing : Delivering personalized experiences at scale.(2015)
This book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros.
Customer Analytics for Dummies. (2015)
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.
Inbound Marketing for Dummies. (2015)
hether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach.
Street Marketing: the Future of Guerrilla Marketing and Buzz. (2015)
The book examines why conventional marketing is no longer enough to sell products and services, and explains how Street Marketing creatively promotes the brand in the street via street art and street culture that results in an innovative and cost-effective methodology to reach buyers.
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement. (2018)
A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before.
Marketing. (4th Edition) (2018)
1. Introduction to marketing -- 2. The marketing environment and market analysis -- 3. Market research -- 4. Consumer behaviour -- 5. Business buying behaviour -- 6. Markets: segmentation, targeting and positioning -- 7. Product -- 8. Price -- 9. Promotion -- 10. Distribution (place) -- 11. Services marketing -- 12. Digital marketing -- 13. International marketing -- 14. Social marketing and not-for-profit marketing -- 15. Marketing planning, implementation and evaluation -- 16. Data and analytics -- Appendix : Marketing plan.
Get social : social media strategy and tactics for leaders. (2018)
In our hyper-connected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results.
MK TG 4. (2018)
Part 1. An introduction to marketing -- 1. An overview of marketing -- 2. Marketing strategy -- 3. Ethics and the marketing environment -- Part 2. Consumer information -- 4. Consumer decision making -- 5. Business-to-business marketing -- 6. Segmenting and targeting markets -- 7. Market research -- Part 3. Managing the marketing mix -- 8. Product concepts -- 9. Developing and managing products -- 10. Services, non-profit and other intangibles -- 11. Marketing channels and distribution decisions -- 12. Integrated marketing communication (IMC) -- 13. The promotions mix -- 14. Pricing -- Part 4. The world of marketing -- 15. Global marketing -- 16. Marketing and new technology.
Marketing principles. (2018)
1. Key concepts in marketing -- 2. Marketing nevironment, social respoinsibility and ethics -- 3. Planning, implementing and evaluating marketing strategy -- 4. Marketing research and information systems -- 5. Consumer and business behaviour -- 6. Segmentation, target markets and positioning -- 7. Digital marketing and social networking -- 8. The power of branding -- 9. Product and service decisions -- 10. Pricing decisions -- 11. Distribution decisions -- 12. Integrating marketing communications -- 13. People, physical evidence, processes and partnerships.
Sales management that works : how to sell in a world that never stops changing
In this practical and research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data.
Establish and monitor the marketing mix
Inbound Selling : How to change the way you sell to match how people buy. (2018)
In this book, readers will learn: How inbound sales grew out of inbound marketing concepts and practices. A step-by-step approach for sales professionals to become inbound sellers. What it really means to be a frontline sales manager who leads a team of inbound sellers. The role executive leadership plays in affecting an inbound sales transformation. For front-line seller, sales manager, executives, and other sales professionals.
The New Rules of Sales and Service. (2016)
The essential roadmap for the new realities of selling when buyers are in charge
Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost.
Stop Listening to the Customer (2020)
If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business-listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
Business marketing
Marketing explained
Benefits of marketing
Legal obligations when marketing
Identify and evaluate marketing opportunities
How to Read a Financial Report. (9th Edition) (2020)
How to Read a Financial Report enables investors, lenders, business leaders, analysts, and managers to read, analyze, and interpret financial accounting reports. Designed specifically for non-specialists, this reader-friendly resource covers the fundamentals of financial reporting in jargon-free English.
Design and develop marketing communication plans
A Practical Guide to Indie Game Marketing. (2016)
Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets.
The New Rules of Marketing and PR. (8th Edition) (2022)
The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.
Marketing communication
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement. (2019)
●Target and delight your customers with unprecedented accuracy and success
●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal
●Capture, organize, and analyze data from every source and activate it across every channel
●Create a data-powered marketing strategy that can be customized for any audience
●Serve individual consumers with highly personalized interactions
●Deliver better customer service for the best customer experience
●Improve your products and optimize your operating systems
●Use AI and IoT to predict the future direction of markets
Web Marketing All-In-One for Dummies. (2012)
Provides invaluable advice for establishing a web presence and getting your message out with online advertising. Zeroes in on search engine optimization so that your site, will be discovered by search engines, and consumers. Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting.
Promotional Marketing. (2nd Edition) (2018)
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing.
Social media for small business : marketing strategies for business owners. (2021)
Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business.
Marketing with Social Media. (2015)
Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.
Social Media for Business (2018)
. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy ?
Social Media Marketing All-In-One for Dummies. (2017)
Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble-in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be.
This is marketing : you can't be seen until you learn to see. (2018)
1. Not mass, not spam, not shameful... -- 2. The marketer learns to see -- 3. Marketing changes people through stories, connections and experience -- 4. The smallest viable market -- 5. In search of "better" -- 6.Beyond commodities -- 7. The canvas of dreams and desires -- 8. More of the who : seeking the smallest viable market -- 9. People like us do things like that -- 10. Trust and tension create forward motion -- 11. Status, dominance and affiliation -- 12. A better business plan -- 13. Semiotics, symbols and vernacular -- 14. Treat different people differently -- 15. Reaching the right people -- 16. Price is a story -- 17. Permission and remarkability in a virtuous cycle -- 18. Trust is as scarce as attention -- 19. The funnel -- 20. Organizing and leading a tribe -- 21. Some case studies using the method -- 22. Marketing words and now it's your turn -- 23. Marketing to the most important person -- A marketing reading list -- A simple marketing worksheet -- Index.
Transform Customer Experience. (2019)
This book offers real-life insights into effective strategies for developing and implementing Customer Experience (CX) programs in a range of corporate, governmental and non-profit environments.
Ultimate Guide to Instagram for Business. (2017)
Are you ready to tap into Instagram's booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funnelling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business. Learn how to: Set up an Instagram marketing funnel that converts followers into customers -- Run effective, lead-generating campaigns with trending hashtags, exclusive contests, and product launches -- Grow your Instagram following with The 21-Day Blueprint -- Leverage your Instagram brand to reach celebrity status and gain a competitive advantage -- Post Instagram stories and live videos to grow your follower base and drive sales -- Build content with a Quick-Start Lead Magnet Blueprint that will attract your ideal customers. Your followers are ready to take action - give them a reason! Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to promote themselves to millions of visual shoppers. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you'll be ready to take the plunge.
Legal obligations when marketing
When marketing your business, products or services, make sure you’re aware of any regulations or legal requirements including:
Advertisingyour business
Running competitions, lotteries or promotions - Direct marketing - Telemarketing - Privacy - Using intelectual property - Trade mark laws - International regulations.
Write persuasive copy NEW
Web words that work : writing online copy that sells. (2012)
The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner * Keep it short, keep it simple! * Think like your readers, fire them up, and get them to act! * Write text that search engines and humans will both love * Be absolutely clear! Squeeze all the confusion out of your content * Make sure you know just enough grammar and punctuation * Combine text and visuals to make them both work better * Choose the right delivery formats *
Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy. (2013)
You'll gain tips for crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible "cyber bites" for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Copywriting : successful writing for design, advertising, and marketing. (2012)
This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines, and internal communications.
Content strategy at work : real-world stories to strengthen every interactive project. (2012)
How content strategy can help -- Designing cohesive experiences: introducing content strategy to design -- Embracing reality: incorporating content strategy into project management and information architecture -- Executing on content strategy through copywriting, curation, and aggregation -- Coupling content strategy with search engine optimization -- Improving content management with content strategy -- Grounding social media in content strategy -- Growing the business and getting to work.
Business marketing
Marketing explained
Benefits of marketing
Legal obligations when marketing
Articulate, present and debate ideas
Let's talk about it : turning confrontation into collaboration at work. (2021)
Using the RESPECT model of employee engagement-that will show us how to: Recognize and let go of the unconscious cognitive biases that keep us from seeing things from other people's perspectives - Negotiate the minefields and goldmines of language, both verbal and nonverbal -l Understand that what we say to ourselves is as important as what we say to others - Work with different personality types, and use simple conversational techniques to resolve conflicts and improve collaborations -Conduct these difficult conversations both in person and in virtual environments.
You can change other people : the four steps to help your colleagues, employees-even family-up their game. (2022)
Four Steps are used to help the people around you make positive change -- even if they've been stuck for years. Changing the way you talk will stop you from being perceived as a critic, and turn you into a welcomed and effective ally. You'll learn how to: Disarm their defensiveness and increase their confidence to act Turn people's biggest problems into even bigger opportunities. Ensure accountability and follow through without making them dependent on you. No one wants to be changed; but change and personal growth are critical to success, and more importantly, to a fulfilled life.
Easing the Invisible Burdens of Collaboration
While collaboration is essential in today's workplace, a more deliberate approach can improve work practices while freeing up time. Discussing his new book, Beyond Collaboration Overload, Rob Cross explains the high costs of excessive collaboration and offers practical suggestions for improvement across the organization.
Develop Your Interpersonal Skills at Work. (2019)
Establishing professional relationships is an important part of building a career. With this enlightening resource, readers will be ready to wow their boss and peers with their commitment to teamwork. This insightful read will clearly explain how to communicate in an effective manner, all while being assertive, influential, and cooperative. Readers will find step-by-step guides on how to negotiate and how to handle conflict in a professional, respectful, and direct manner. Teens will be empowered to speak up at work, make friends, and take their career to the next level.
Elevate the debate : a multi-layered approach to communicating your research. (2020)
Many researchers, scholars, and analysts fail to develop communication strategies that work in today's crowded landscape of content, research, and data. To be successful, modern researchers need to share their insights with the wider audience that lies beyond academia. Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age
Unmasking, The End of Debate?
Unmasking is an extreme form of criticism that is becoming increasingly prevalent in social science and everyday discourse where individuals are accused of being fraudulent and ideas are exposed as illusions, making debate and argument irrelevant. In this film Professor Peter Baehr analyzes unmasking, providing some key examples and considering some of the implications of unmasking for academia and for society.
Contents
Unmasking: The End of Debate? (13:41);
Cancel Culture Is Toxic, A Debate
Critics of cancel culture argue that it empowers digital mobs to police people's speech, invade their rights, and even endanger their physical safety. Cancel culture, they charge, erodes public discourse, inhibits free expression, and promotes censorship of unpopular ideas. Defenders of cancel culture dismiss these concerns, arguing that holding people to account for offensive-and often racist or sexist-comments is thoroughly appropriate.
Spotlight on Data : How DoorDash Solved the Global Optimality Problem with Gary Ren
The common algorithmic challenge for the current crop of marketplace companies is efficient matching between two sides of the marketplace. For DoorDash, which focuses on food delivery, this problem is even more difficult because of its three-sided marketplace, where the company must identify the optimal Dasher to fulfill a delivery from a restaurant and bring it to a consumer.
In every edition of Spotlight on Data, you'll learn about, discuss, and debate the tools, techniques, questions, and quandaries in the world of data. You'll discover how successful companies leverage data effectively and how you can follow their lead to transform your organization and prepare for the Next Economy.
GMO vs. Non-GMO
Before the 1980s, the idea of genetically modifying crops was the stuff of science fiction. Today, most of what we eat is altered in some way, and it continues to spark passionate debate.
Replace Private Insurance with Medicare for All, A Debate
As the nation gears up for the 2020 election, Democrats are promising bold new changes to the American health care system. One idea championed by many on the left is "Medicare for All," or a single-payer system, which would eliminate private health insurance for most forms of care. Advocates of this plan promise that nationalizing health insurance will cut costs by reducing overhead and promote overall health by giving every American access to preventive health care. Opponents of such a system, however, argue that Medicare for All would force millions of Americans to give up employer-based plans, reduce incentives for doctors and providers, and increase bureaucracy and inefficiencies in the system. This would lead to worse care overall, they assert, and strain the federal deficit. Should private health insurance exist, should it be replaced with Medicare for All?
Europe Has Declared War on American Tech Companies, A Debate
European regulators are challenging American technology companies, including Apple, Facebook, and Google, in a big way. Proponents of such challenges argue that these tech giants make billions of dollars while avoiding taxes, and that they engage in risky activities that jeopardize user privacy. Rules like the General Data Protection Regulation (GDPR), they contend, will return power to tech consumers and safeguard individuals' data, which will restore faith in Silicon Valley. Opponents of the GDPR and other rules argue that they will hurt tech companies and consumers as well. Silicon Valley was built on the idea that developers need the room and freedom to create without constraint, they contend, and strict regulation will stifle innovation and impede technological progress. Has Europe declared war on American tech companies?
Spotlight on Data : Creating Smart Products Requires Collaboration with Gretchen Anderson
As we design and develop products of increasing complexity-incorporating machine learning to drive autonomous decision making-measuring output and outcomes also explodes in complexity. In the face of all this complexity, how do you design your teams and collaborative processes to ensure a successful product? Teams have to move away from merely seeking "approvals" and toward collaborating on the goals and parameters; they must also target use cases that will make or break the experience for end users.
BSBLDR523 Lead and manage effective workplace relationships. Learner guide.
This learner guide describes the processes for establishing and managing effective workplace relationships according to established organisational procedures. These processes include consultation, collaboration and conflict management. It also explains how to review the management of workplace relationships and how to evaluate feedback on personal leadership performance.
BSBXCM401 Apply communication strategies in the workplace. Learner guide. (2020)
his learner guide explains how to identify work activities that require communication and then select the appropriate means of communication based on organisational requirements. It outlines how to judge the right presentation method to relay instructions and how to use problem-solving and decision-making skills to resolve communication challenges. It stresses the value of considering the needs of others in negotiating work requirements to promote a respectful workplace
Global childhoods : issues and debates. (2014)
Through stimulating case studies which include the experiences of child soldiers, orphans, forced child migrants, and children and biomedicine, Cregan and Cuthbert critically test the notion of the 'global child' against the lived experiences of children around the globe
Australia's energy debate
Australia’s energy supply still heavily relies on its traditional, non-renewable resources of coal, oil and gas – yet Australia has plentiful clean energy renewable resources including solar, wind, geothermal, bioenergy, wave and tidal power. We also have the world’s largest reserves of uranium to rely on – should we ever decide to choose controversial nuclear power as part of our energy mix.
The free speech debate. (2017)
Freedom of expression and tolerance are considered core features of our democracy. Free speech was at the centre of a recent controversial debate in federal politics regarding changes to section 18C of the Racial Discrimination Act to remove the words "offend, insult, humiliate" from section 18C, and replace them with the word "harass".
eBooks - Marketing across cultures
Cultural Intelligence. (2017)
David Thomas and Kerr Inkson present a universal set of techniques and people skills that will allow you to adapt quickly to, and thrive in, any cultural environment. You'll learn to discard your own culturally based assumptions and pay careful attention, in a mindful and creative way, to cues in cross-cultural situations.
Use Your Difference to Make a Difference. (2019)
This innovative and timely guide illustrates how to leverage differences to move beyond unconscious biases, manage a culturally-diverse workplace, create an environment for more tolerant schooling environments, more trusted media, communicate across borders, find and retain diverse talent, and bridge the gap between working locally and expanding globally.
Online Videos
How to Effectively Promote your business in 2020
Promoting your business can seem very overwhelming, especially when you are a start-up or solo-preneur without a designated marketing team. In this video, I share my top tips on how to best market your business so you can make more money, while not spending tons of money on ads. I’ve grown to a 6-figure company without spending thousands of dollar on marketing/branding and want to help you do the same!
Philip Kotler: Marketing
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing.
Inside PayPal
Emily Chang takes viewers inside the digital payments giant, PayPal, to examine how the company is capitalizing on the mobile revolution, fending off hackers, and fighting competition from the biggest names in tech and finance.
Inside McDonald's
t's the biggest restaurant chain in the world, feeding 69 million people a day. The food is fast, but what McDonald's serves up takes years to make. Bloomberg TV goes inside the golden arches to find out what's in the secret sauce, and how a restaurant built on burgers and fries stays competitive in a world of changing appetites.
Inside Lego
LEGO, the company known by kids and parents alike for its colorful building bricks, is hugely successful. Over the last four years, it has enjoyed double digit growth. Just ten years ago, the company was losing nearly a million dollars a day. Bloomberg traveled to the company’s headquarters in Denmark to get a glimpse into LEGO’s history, its production, its fans, the LEGO family billionaires, and the young boss who rebuilt one of the world’s most loved toy companies.
Inside De Beers
This program puts a spotlight on the biggest name in diamonds: De Beers. Olivia Sterns takes you all the way from the world's richest mine in Botswana to De Beers' secretive trading floors in London. Bloomberg goes where no camera crews have gone before to show you parts of the company that only a rare few have ever seen.
Content Marketing on The Web Web Writing for Blogs, Business Sites, Sales Letters, and More
Study methods you can use to increase engagement and grab attention
Understand the role of content and content marketing
Write content for email, white papers, press releases, and more
Building and growing an ecommerce store : price, promote, and sell your product through the internet
If you can sell directly to this gigantic market, then you can create a highly efficient business model and grow your brand and profits significantly. Marrying internet marketing techniques with a store selling products is the ideal business model
Visual content hacks for non-designers : easy ways to create visual content
Her video covers four main topics: An explanation of why visuals are so important in content marketing; a look at some of the highly available tools that make the creation of visuals relatively easy for the non-designer; a review of the advantages and disadvantages of outsourcing your visuals; and a discussion of the best practices to use when requesting outsourced visuals
Develop and apply knowledge of communications industry
The future of the telecommunications industry - pwc Australia
Innovative business models and compelling customer experiences are rapidly reshaping the future of the telecommunications industry.
PwC provides insights and analysis into the heart of the digital transformation sweeping the Australian telecommunications industry.
Public relations : theory and practice. (4th Edition) (2020)
Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes.They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact.
Social media, organizational identity and public relations : the challenge of authenticity. (2019)
Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen's emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding - an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today's social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowledge and engaging individuals in organizational identity construction.
Public relations theory : application and understanding
The comprehensive guide to applied PR theory in the 21st century Public Relations. Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more.
Global and Multicultural Public Relations. (2019)
Significant historical events with economic, political, and social implications have determined the evolution, growth, and sophistication of public relations in countries and regions of the world.
Inbound PR : the PR agency's manual to transforming your business with inbound. (2018)
This book merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client.
The business value of developer relations : how and why technical communities are key to your success. (2018)
Introduction -- Part 1. What is the value of a technical community? An introduction to community -- Selling community to your company -- Keeping a pulse on the community -- Measuring your success -- Building a developer relations team -- Part 2. Building and engaging with the community. Finding your community -- Building a healthy community -- In-person events : the how, why, and where -- Dealing with common community issues -- Building your personal brand -- Appendix A: Trip reports -- Appendix B: Event scorecard -
15 Examples of the Communicatios Industry by John Spacey 2019
The communications industry, also know as the telecom industry, is the segment of the economy that provides network and computing services. This amongst the largest industries n a global basis. This websites looks at some examples of services offered by the communications industry.
ACCC - Australian Competition & Consumer Commission
The ACCC promotes competition and fair trade in markets to benefit consumers, businesses, and the community. We also regulate national infrastructure services. Our primary responsibility is to ensure that individuals and businesses comply with Australian competition, fair trading, and consumer protection laws - in particular the Competition and Consumer Act 2010.
Communications and media in Australia: Trends and developments in telecommunications 2020–21
This report provides an overview of the Australian telecommunications sector during the 2020–21 financial year. Drawing on a combination of industry data and primary consumer research, the report describes key developments in the provision, take-up and use of telecommunications infrastructure and services, and considers drivers that underpin and shape the adoption of technology.
Telecommunications Industry Ombudsman
We contact your provider on your behalf. Most complaints are resolved here.
The future of the telecommunications industry - pwc Australia
Innovative business models and compelling customer experiences are rapidly reshaping the future of the telecommunications industry.
PwC provides insights and analysis into the heart of the digital transformation sweeping the Australian telecommunications industry.
2022 Australian Telecommunications, Media & Technology Outlook
6 technology shifts defining 2022
To form a view of the strategic landscape for opportunity in 2022, we’re interested in the trends that will most materially shape the markets and business models of our sector in the next five years. Based on maturity and impact, we see six shifts shaping opportunity, and as these technologies converge, we are witnessing a new dawn of digitisation.
Analyse consumer behaviour
Content Marketing Strategies for Dummies. (2016)
Analyze customer data to better understand your target audience's journey. Leverage social platforms, such as Facebook and Twitter, to develop channel promotions. Create and curate intelligent, engaging content that leads to action. Build upon your previous success with closed-loop analysis. Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Buyer Personas : How to gain insight into your customer's expectations, align your marketing strategies, and win more business. (2015)
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. This book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust.
Marketing : theory, evidence, practice. (2nd Edition) (20017)
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.
Meet the expert : Marc Stickdorn on service design.
This Is Service Design Doing and This Is Service Design Methods, learn how to embed and scale service design in-house, use journey maps as a visual management tool for Agile organizations, and use service design to enhance employee experiences.
Make presentations
Powerful presentations : selling your story on stage or in the boardroom. (2022)
Entrepreneurs and business professionals often have to pitch their products and projects to an audience - whether at a conference stage, meetup group, to VC firms or even at the office to their peers and leaders. Through this book, you will learn how to plan, rehearse, and deliver the perfect presentation for your needs.
Winning the room : creating and delivering an effective data-driven presentation. (2022)
Revolutionize your data-driven presentations with this simple and actionable guide In Winning The Room: Creating and Delivering an Effective Data-Driven Presentation, analytics and data science expert Bill Franks delivers a practical and eye-opening exploration of how to present technical data and results to non-technical audiences in a live setting.
Re-Presentation Policies of the Fashion Industry. (2020)
Ethics in Marketing
This book looks at the way art exhibitions, print and audiovisual advertising, publishing and distribution politics as well as special ready to wear collaborations with arts such as Jeff Koons revelation of the fashion industry as a gesture of pretending they are a non-commercial structure especially in order to cover up its industrialisation process.
10 Steps to Successful Presentations. (2019)
Discover how to develop a dynamic, engaging presentation and deliver it flawlessly. Learn strategies to reduce stress and become a think-on-your-feet presenter. Master your openings and closings (including the question-and-answer session) and captivate your audience from start to finish. New content covers: leading virtual presentations telling interesting stories and relatable examples using mindfulness to recover in the moment asking questions to involve the audience.
The fashion designer's sketchbook inspiration, design development and presentation. (2018)
This book identifies four distinct types of creative journal, each representing a different phase in the design process: the inspiration diary, the working journal, the presentation journal and the design log; and it explores how one develops out of the other, each stage in the idea generation process moving the process forward organically from discovery, to direction, to design development and delivery."
The non-designer's presentation book : principles for effective presentation design. (2018)
What makes a good presentation-or a bad one
How to plan, organize, and outline your presentation
Four principles for developing effective presentations
Four principles for designing beautiful slides that communicate clearly
Specific tips for using animation and transitions that aren't annoying
A list of timeless presentation rules . . . that you should totally ignore
Media Design and Technology for Live Entertainment. (2017)
After an introduction on content creation and acquisition, this book's focus is on how content is used and transmitted, by describing the essential components of video systems, providing a collection of definitions used in communicating video concepts, and including basic system trouble-shooting tips and tricks
What's Your Presentation Persona? Discover Your Unique Communication Style and Succeed in Any Arena
What's Your Presentation Persona? A revolutionary guide based on Badge, the first-of-its-kind proprietary skill assessment tool a Myers-Briggs for presenters that provides strategies and tips that address the core element for becoming a successful presenter: YOU. This ground-breaking book identifies 16 presentation personas, each with its own strengths and weaknesses, and shows you how to leverage your unique qualities to become a more powerful, persuasive, and successful presenter.
Write complex documents
Teach Yourself VISUALLY Word 2016. (2015)
Teach Yourself Visually Word offers you a straightforward 'show me, don't tell me' approach to working with the newest version of the top-selling application in the Microsoft Office suite.
Model business letters, emails and other business documents. (2012)
This book is a practical and comprehensive guide that not only tells you how to do this, but also gives you easy to use examples that you can lift straight off the page and adapt for your own use. Contains over 300 sample documents covering a wide range of business situations, as well as practical advice on content, language, style and structure.
Ultimate Guide to Business Writing. (2021)
The book is ideal not just for professional business writers, such as editors, technical writers, copywriters and creative directors; it's also suitable for anyone whose job requires them to write, whether it's something as simple as an email or as complex as a set of policies or a handbook.
Technical Writing for Business People. (2018)
Technical writing is about communicating key information to the people who need it. It might be a manual for an application, a guide to using heavy machinery, or a diagnostic aide for medical practitioners. It needs to be clear and it needs to be precise.
British
Business Cases That Get Results. (2019)
A persuasive, well-written business case can win over the decision makers in your organisation and get you the approval you need for your business idea. In this book you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.
Writing Business Bids and Proposals for Dummies. (2016)
Acquire the necessary skills to win business through proposals, bids, tenders, and presentations --this hands-on guide is your partner for success. You have in your hands the collected knowledge and skills of the professional proposal writer. Proposal writing is a profession -- a growing and increasingly important one and; an essential part of a broader group of business development professionals who plan and execute strategies for businesses who want to obtain new customers.
The Business Communication Handbook. (2019)
The Business Communication Handbook, 11e helps learners to develop competency in a broad range of communication skills essential in the 21st-century workplace, with a special focus on business communication. Closely aligned with the competencies and content of BSB40215 Certificate IV in Business and BSB40515 Certificate IV in Business Administration, the text is divided into five sections: Communication foundations in the digital era ; Communication in the workplace ; Communication with customers ; Communication through documents ; Communication across the organisation
Vault Career Tips : 4 Tips for Writing Networking Emails. (2018)
Cambridge Educational video. Time 2:18
Sometimes there's no easy way to reach an important networking contact face-to-face. You can reach out to them via phone, social media-or e-mail. Try these techniques for using the most popular communications system to make and maintain network contacts.
How Can Understanding Email Etiquette Make You a Better Communicator? (2019)
With over 124 Billion business emails sent and received each day, this animated episode highlights ways to make sure the emails you send are received and understood properly.
Bullying Even at the Top. (2015)
Types of Bullying (1:10) -- Is Undermining Bullying? (1:15) -- Bullying by Text and Email (2:11) -- Bullying Phone Calls (1:41) -- Responding to Bullying (2:31) -- Discussing the Problem (1:58) -- Zero Tolerance (1:20) -- Training and Documention (1:50) -- Facts Provide Insight (1:11) -- The Bully (1:48) -- Take Action (1:21) -- Credits: Bullying Even at the Top (0:09)
The 6 disciplines of agile marketing : proven practices for more effective marketing and better business. (2020)
The Six Disciplines of Agile Marketing provides a framework for how to adopt Agile in marketing organizations. This framework is based on the author's experience helping over 60 organizations adopt Agile, from Fortune 500 companies, to Silicon Valley growth companies, to mid-size manufacturing companies, to educational institutions and non-profits.
Fanatical prospecting : the ultimate guide for starting sales conversations and filling the pipeline by leveraging social selling, telephone, email, and cold calling. (2015)
You'll learn: Why the 30-Day Rule is critical for keeping the pipeline full - Why understanding the Law of Replacement is the key to avoiding sales slumps - How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection - The 5 C's of Social Selling and how to use them to get prospects to call you - How to use the simple 5 Step Telephone Framework to get more appointments fast.
Loved : how to rethink marketing for tech products. (2022)
Even if what a product does is unique, others claim they do the same things, leaving customers very confused. As a result, product marketing for tech products has never been harder...or more important. This book explains what it really takes to bring a technology product successfully to market. They address how to adapt product marketing to more agile development cycles, how to stand out when other products do similar things, and how to position products and companies with thoughtful execution of strategy versus simply 'doing marketing.'
Social media for small business : marketing strategies for business owners. (2021)
Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book's principles to the real-world. Practical strategies you can put in place immediately to see a rapid return on investment.
Marketing and the Law. (6th Edition) (2020)
1. Introduction to the law and marketing -- 2. Protecting inventive ideas -- 3. Protecting commercial secrets -- 4. Protecting copyright material -- 5. Protecting commercial designs -- 6. Passing off and unfair trading -- 7. Registration of trade marks -- 8. Product packaging and labelling -- 9. Product liability -- 10. Advertising -- 11. Selling techniques -- 12. Introduction to competition law -- 13. Collusive conduct -- 14. Misuse of market power -- 15. Mergers -- 16. Resale price maintenance -- 17. Exclusive dealing -- 18. Franchising -- 19. e-Marketing and e-Commerce
The business of getting business : a digital marketing guide for small businesses. (2020)
The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed.
Marketing. (4th Edition) (2018)
1. Introduction to marketing -- 2. The marketing environment and market analysis -- 3. Market research -- 4. Consumer behaviour -- 5. Business buying behaviour -- 6. Markets: segmentation, targeting and positioning -- 7. Product -- 8. Price -- 9. Promotion -- 10. Distribution (place) -- 11. Services marketing -- 12. Digital marketing -- 13. International marketing -- 14. Social marketing and not-for-profit marketing -- 15. Marketing planning, implementation and evaluation -- 16. Data and analytics -- Appendix : Marketing plan.
Social media for business : foolproof tips to help you promote your business or your brand. (2018)
You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool.
This is marketing : you can't be seen until you learn to see. (2018)
1. Not mass, not spam, not shameful... -- 2. The marketer learns to see -- 3. Marketing changes people through stories, connections and experience -- 4. The smallest viable market -- 5. In search of "better" -- 6.Beyond commodities -- 7. The canvas of dreams and desires -- 8. More of the who : seeking the smallest viable market -- 9. People like us do things like that -- 10. Trust and tension create forward motion -- 11. Status, dominance and affiliation -- 12. A better business plan -- 13. Semiotics, symbols and vernacular -- 14. Treat different people differently -- 15. Reaching the right people -- 16. Price is a story -- 17. Permission and remarkability in a virtuous cycle -- 18. Trust is as scarce as attention -- 19. The funnel -- 20. Organizing and leading a tribe -- 21. Some case studies using the method -- 22. Marketing words and now it's your turn -- 23. Marketing to the most important person -- A marketing reading list -- A simple marketing worksheet -- Index.
Marketing principles. (2018)
1. Key concepts in marketing -- 2. Marketing nevironment, social respoinsibility and ethics -- 3. Planning, implementing and evaluating marketing strategy -- 4. Marketing research and information systems -- 5. Consumer and business behaviour -- 6. Segmentation, target markets and positioning -- 7. Digital marketing and social networking -- 8. The power of branding -- 9. Product and service decisions -- 10. Pricing decisions -- 11. Distribution decisions -- 12. Integrating marketing communications -- 13. People, physical evidence, processes and partnerships.
Integrated marketing communications. (2018)
Part 1. Integrated marketing communications : a conceptual framework -- 1. Integrated marketing communications and brand equity enhancement -- 2. The communication process -- 3. Persuasion in marketing communications -- 4. Market segmentation and brand positioning -- Part 2. Managing and planning for integrated marketing communications -- 5. Establishing objectives and budgeting for IMC campaigns -- 6. Developing message strategies -- 7. Media planning and analysis -- Part 3. Media channels and IMC elements -- 8. Broadcast media -- 9. Print and support media -- 10. Digital and social media marketing -- 11. Direct marketing and sales promotion -- 12. Personal selling and relationship marketing -- 13. Marketing public relations and sponsorship marketing -- Part 4. Evaluating integrated marketing communications -- 14. Evaluating integrated marketing communication effectiveness.
Services marketing : concepts, strategies, & cases. (2017)
Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success.
Social Media Marketing All-In-One for Dummies. (2017)
Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilise data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line.* Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more *
Customer Relationship Management. (2015)
The book explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more.
Fundamentals of Project Management. (5th Edition) (2016)
Perth Campus 658.404 HEA
Interactive Project Management: Pixels, People, and Process (2012)
An engaging, straightforward guide to Interactive Project Management and the value it can bring to companies and project teams.
Product Roadmaps Relaunched
This practical guide teaches you how to create an effective product roadmap, demonstrating how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate how your products will make your customers and organization successful.
Technical Analysis for Dummies. (4th Edition) (20219)
This straightforward guide shows you how to put this into profitable action--from basic principles and useful formulas to current theories on market trends and behavioral economics--to make the most lucrative decisions for your portfolio.
Built to grow : how to deliver accelerated, sustained and profitable business growth. (2017)
Built to Grow is full of practical strategies, tools and ideas, backed up with real world case studies to illustrate what can be achieved - leaving you equipped to transform your businesses performance and drive tangible results.
Business Plans for Dummies. (3rd Edition) (2022)
Learn the ins and out of creating a business plan that will actually work
Set effective goals and objectives so your business can find success
Wow investors with your knowledge of today's important business trends
Map out your finances, marketing plan, and operational blueprint—then confidently get to work!
Business Plans Handbook, Vol. 47 (20 Business Plans)
20 Business plans for a wide variety of businesses
United States Business Plans Handbook
Very American
Adventure Travel Planner: Pinnacle Hiking Adventures, Inc.
Stunt Performer: Cole Foster Stunts, LLC
Plaster Contractor Business: Richard Kensington & Sons, Inc.
Revenue Operations : A new way to align sales & marketing, monetize data, and ignite growth. (2022)
Real-world case studies and personal experiences from executives across an array of high technology, commercial, industrial, services, consumer, and cloud-based businesses.
The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets.
Nine building-blocks that connect the dots across your sales and marketing technology ecosystem to generate more consistent growth and a better customer experience at lower costs.
The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next 25 years.
Supercharged Supply Chains. Discover unparalleled business planning and execution practices. (2021)
Describes how the Business Excellence Practices resolve the common problems encountered in operating a supply chain
Provides strategies and methods to significantly improve customer service, financials and grow the business
Identifies when and how Unparalleled Planning and Execution Practices should be applied Guarantees success if the recommendations are followed.
Forecasting Sales at Ska Brewing Company. (2014)
This new business analytics case study challenges readers to project trends and plan capacity for a fast-growing craft beer operation, so it can make the best possible decisions about expensive investments in brewing capacity.
Behavioral Marketing : Delivering personalized experiences at scale.(2015)
This book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros.
Customer Analytics for Dummies. (2015)
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.
Inbound Marketing for Dummies. (2015)
hether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach.
The new rules of marketing & PR: How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly. (2022) - O'Reilly eBook
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Gain valuable insights through compelling case studies and real-world examples
Street Marketing: the Future of Guerrilla Marketing and Buzz. (2015)
The book examines why conventional marketing is no longer enough to sell products and services, and explains how Street Marketing creatively promotes the brand in the street via street art and street culture that results in an innovative and cost-effective methodology to reach buyers.
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement. (2018)
A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before.
Get social : social media strategy and tactics for leaders. (2018)
In our hyper-connected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results.
MK TG 4. (2018)
Part 1. An introduction to marketing -- 1. An overview of marketing -- 2. Marketing strategy -- 3. Ethics and the marketing environment -- Part 2. Consumer information -- 4. Consumer decision making -- 5. Business-to-business marketing -- 6. Segmenting and targeting markets -- 7. Market research -- Part 3. Managing the marketing mix -- 8. Product concepts -- 9. Developing and managing products -- 10. Services, non-profit and other intangibles -- 11. Marketing channels and distribution decisions -- 12. Integrated marketing communication (IMC) -- 13. The promotions mix -- 14. Pricing -- Part 4. The world of marketing -- 15. Global marketing -- 16. Marketing and new technology.
Sales management that works : how to sell in a world that never stops changing
In this practical and research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data.
Inbound Selling : How to change the way you sell to match how people buy. (2018)
In this book, readers will learn: How inbound sales grew out of inbound marketing concepts and practices. A step-by-step approach for sales professionals to become inbound sellers. What it really means to be a frontline sales manager who leads a team of inbound sellers. The role executive leadership plays in affecting an inbound sales transformation. For front-line seller, sales manager, executives, and other sales professionals.
The New Rules of Sales and Service. (2016)
The essential roadmap for the new realities of selling when buyers are in charge
Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost.
Stop Listening to the Customer (2020)
If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business-listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
Winfluence : reframing influencer marketing to reignite your brand
Winfluence by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands.
The Science of intelligent achievement. (2018)
Achieving real success means you must focus, create, and grow daily. The Science of Intelligent Achievement will show you how.
AlphaBrain : How a group of Iconclasts are using cognitive science to advance the business of Alpha Generation. (2019)
With so much riding on the correctness of your choices, natural tendency can be a dangerous thing. This book shows you how to remove the bias and emotion to start making choices backed by hard evidence and objective data and lower your stress.
Mapping out marketing : Navigation lessons from the Ivory Trenches (2018)
Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior.
How to Read a Financial Report. (9th Edition) (2020)
How to Read a Financial Report enables investors, lenders, business leaders, analysts, and managers to read, analyze, and interpret financial accounting reports. Designed specifically for non-specialists, this reader-friendly resource covers the fundamentals of financial reporting in jargon-free English.
Artist Management for the Music Business. (3rd Edition) (2015)
Including key industry insights, exclusive planning guidance, management tools, and strategies for a successful career, Artist Management for the Music Business has the tools to support any new or experienced artist manager.
A Practical Guide to Indie Game Marketing. (2016)
Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets.
Effective SEO and Content Marketing. (2020)
Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that.
Marketing brief
Web Marketing All-In-One for Dummies. (2012)
Provides invaluable advice for establishing a web presence and getting your message out with online advertising. Zeroes in on search engine optimization so that your site, will be discovered by search engines, and consumers. Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting.
Public Relations: Theory and Practice. (4th Edition) (2020)
The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession.
Social Media for Small Business: Marketing strategies for business owners. (2021)
Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business.
The New Consultant's Quick Start Guide: Action plan for your first year in business. (2019)
The New Consultant’s Quick Start Guide helps you work through the challenges of consulting such as working alone, deciding on necessary insurance coverage, finding your first clients, struggling with cash flow, and understanding market trends.
Promotional Marketing. (2nd Edition) (2018)
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing.
I just want it to work!: A guide to understanding digital marketing and social media for frustrated business owners, managers and marketers. (2017)
"With digital marketing and social media changing every day it can be very difficult to keep up and so uninformed business owners , managers and marketers often waste lots of time and money on ineffective strategies. "I just want it to work!" breaks down digital marketing and social media for people who aren't tech experts, so that you can implement profitable strategies for your business" -- back cover
Marketing with Social Media. (2015)
Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.
Social Media for Business (2018)
. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy ?
Social Media Marketing All-In-One for Dummies. (2017)
Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble-in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be.
Transform Customer Experience. (2019)
This book offers real-life insights into effective strategies for developing and implementing Customer Experience (CX) programs in a range of corporate, governmental and non-profit environments.
Ultimate Guide to Instagram for Business. (2017)
Are you ready to tap into Instagram's booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funnelling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business. Learn how to: Set up an Instagram marketing funnel that converts followers into customers -- Run effective, lead-generating campaigns with trending hashtags, exclusive contests, and product launches -- Grow your Instagram following with The 21-Day Blueprint -- Leverage your Instagram brand to reach celebrity status and gain a competitive advantage -- Post Instagram stories and live videos to grow your follower base and drive sales -- Build content with a Quick-Start Lead Magnet Blueprint that will attract your ideal customers. Your followers are ready to take action - give them a reason! Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to promote themselves to millions of visual shoppers. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you'll be ready to take the plunge.
Web words that work : writing online copy that sells. (2012)
The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner * Keep it short, keep it simple! * Think like your readers, fire them up, and get them to act! * Write text that search engines and humans will both love * Be absolutely clear! Squeeze all the confusion out of your content * Make sure you know just enough grammar and punctuation * Combine text and visuals to make them both work better * Choose the right delivery formats *
Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy. (2013)
You'll gain tips for crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible "cyber bites" for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Instagram power : build your brand and reach more customers with visual influence. (2019)
Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach.
Copywriting : successful writing for design, advertising, and marketing. (2012)
This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines, and internal communications.
Content strategy at work : real-world stories to strengthen every interactive project. (2012)
How content strategy can help -- Designing cohesive experiences: introducing content strategy to design -- Embracing reality: incorporating content strategy into project management and information architecture -- Executing on content strategy through copywriting, curation, and aggregation -- Coupling content strategy with search engine optimization -- Improving content management with content strategy -- Grounding social media in content strategy -- Growing the business and getting to work.
How to Run Seminars and Workshops : Presentation Skills for Consultants, Trainers and Teachers..
Make your message stick with expert help from this classic trainer's resource. How to Run Seminars and Workshops is the classic guide for trainers and presenters in any industry. Packed with clear advice and real-world practicality, this book covers all aspects including planning, setup, delivery, coaching, and more--including valuable guidance on selling your services.
Let's talk about it : turning confrontation into collaboration at work. (2021)
Using the RESPECT model of employee engagement-that will show us how to: Recognize and let go of the unconscious cognitive biases that keep us from seeing things from other people's perspectives - Negotiate the minefields and goldmines of language, both verbal and nonverbal -l Understand that what we say to ourselves is as important as what we say to others - Work with different personality types, and use simple conversational techniques to resolve conflicts and improve collaborations -Conduct these difficult conversations both in person and in virtual environments.
You can change other people : the four steps to help your colleagues, employees-even family-up their game. (2022)
Four Steps are used to help the people around you make positive change -- even if they've been stuck for years. Changing the way you talk will stop you from being perceived as a critic, and turn you into a welcomed and effective ally. You'll learn how to: Disarm their defensiveness and increase their confidence to act Turn people's biggest problems into even bigger opportunities. Ensure accountability and follow through without making them dependent on you. No one wants to be changed; but change and personal growth are critical to success, and more importantly, to a fulfilled life.
Essentials of communication skill and skill enhancement : a primer for students and professionals. (2021)
For those who wish to learn or teach the tools of skillful communication, this book provides concrete insight into what makes a person a successful communicator and guides readers in ways to improve their own communication skills and those of others.
Develop Your Interpersonal Skills at Work. (2019)
Establishing professional relationships is an important part of building a career. With this enlightening resource, readers will be ready to wow their boss and peers with their commitment to teamwork. This insightful read will clearly explain how to communicate in an effective manner, all while being assertive, influential, and cooperative. Readers will find step-by-step guides on how to negotiate and how to handle conflict in a professional, respectful, and direct manner. Teens will be empowered to speak up at work, make friends, and take their career to the next level.
Elevate the debate : a multi-layered approach to communicating your research. (2020)
Many researchers, scholars, and analysts fail to develop communication strategies that work in today's crowded landscape of content, research, and data. To be successful, modern researchers need to share their insights with the wider audience that lies beyond academia. Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age
Building better ideas : how constructive debate inspires courage, collaboration, and breakthrough solutions. (2019)
Kim Barnes's process of constructive debate shows how to establish conditions that encourage the free exchange, discussion, and development of ideas and eliminate conditions that prevent potentially useful ideas from getting heard. By using this tested model, any company or team can improve outcomes and bring out everyone's best ideas.
The business of belonging : how to make community your competitive advantage
The successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result.
Global childhoods : issues and debates. (2014)
Through stimulating case studies which include the experiences of child soldiers, orphans, forced child migrants, and children and biomedicine, Cregan and Cuthbert critically test the notion of the 'global child' against the lived experiences of children around the globe
Australia's energy debate
Australia’s energy supply still heavily relies on its traditional, non-renewable resources of coal, oil and gas – yet Australia has plentiful clean energy renewable resources including solar, wind, geothermal, bioenergy, wave and tidal power. We also have the world’s largest reserves of uranium to rely on – should we ever decide to choose controversial nuclear power as part of our energy mix.
The free speech debate. (2017)
Freedom of expression and tolerance are considered core features of our democracy. Free speech was at the centre of a recent controversial debate in federal politics regarding changes to section 18C of the Racial Discrimination Act to remove the words "offend, insult, humiliate" from section 18C, and replace them with the word "harass".
Cultural Intelligence. (2017)
David Thomas and Kerr Inkson present a universal set of techniques and people skills that will allow you to adapt quickly to, and thrive in, any cultural environment. You'll learn to discard your own culturally based assumptions and pay careful attention, in a mindful and creative way, to cues in cross-cultural situations.
Use Your Difference to Make a Difference. (2019)
This innovative and timely guide illustrates how to leverage differences to move beyond unconscious biases, manage a culturally-diverse workplace, create an environment for more tolerant schooling environments, more trusted media, communicate across borders, find and retain diverse talent, and bridge the gap between working locally and expanding globally.
Social media, organizational identity and public relations : the challenge of authenticity. (2019)
Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen's emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding - an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today's social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowledge and engaging individuals in organizational identity construction.
Public relations theory : application and understanding
The comprehensive guide to applied PR theory in the 21st century Public Relations. Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more.
Global and Multicultural Public Relations. (2019)
Significant historical events with economic, political, and social implications have determined the evolution, growth, and sophistication of public relations in countries and regions of the world.
Trust Inc. : how companies can gain respect in a social media age how business can win respect in a social media age. (2018)
The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society.
Inbound PR : the PR agency's manual to transforming your business with inbound. (2018)
This book merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client.
The business value of developer relations : how and why technical communities are key to your success. (2018)
Introduction -- Part 1. What is the value of a technical community? An introduction to community -- Selling community to your company -- Keeping a pulse on the community -- Measuring your success -- Building a developer relations team -- Part 2. Building and engaging with the community. Finding your community -- Building a healthy community -- In-person events : the how, why, and where -- Dealing with common community issues -- Building your personal brand -- Appendix A: Trip reports -- Appendix B: Event scorecard -
Questions that sell : the powerful process for discovering what your customer really wants. (2nd Editon) (2017)
The most important questions that need to be asked during a sales meeting are not about the product, but about the customer. If you, the salesperson, fail to ask the right questions--the ones that uncover a customer's real needs--you will never close the deal.
Content Marketing Strategies for Dummies. (2016)
Analyze customer data to better understand your target audience's journey. Leverage social platforms, such as Facebook and Twitter, to develop channel promotions. Create and curate intelligent, engaging content that leads to action. Build upon your previous success with closed-loop analysis. Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Service Design for Business : A practical guide to optimizing the customer experience. (2015)
A practical approach to better customer experience through service design. Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design.
Buyer Personas : How to gain insight into your customer's expectations, align your marketing strategies, and win more business. (2015)
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. This book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust.
This Is Service Design Doing : Applying service design and design thinking in the real world : A practioners' handbook. (2018)
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.
9781491927182
Marketing : theory, evidence, practice. (2nd Edition) (20017)
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.
Powerful presentations : selling your story on stage or in the boardroom. (2022)
Entrepreneurs and business professionals often have to pitch their products and projects to an audience - whether at a conference stage, meetup group, to VC firms or even at the office to their peers and leaders. Through this book, you will learn how to plan, rehearse, and deliver the perfect presentation for your needs.
Winning the room : creating and delivering an effective data-driven presentation. (2022)
Revolutionize your data-driven presentations with this simple and actionable guide In Winning The Room: Creating and Delivering an Effective Data-Driven Presentation, analytics and data science expert Bill Franks delivers a practical and eye-opening exploration of how to present technical data and results to non-technical audiences in a live setting.
Re-Presentation Policies of the Fashion Industry. (2020)
Ethics in Marketing
This book looks at the way art exhibitions, print and audiovisual advertising, publishing and distribution politics as well as special ready to wear collaborations with arts such as Jeff Koons revelation of the fashion industry as a gesture of pretending they are a non-commercial structure especially in order to cover up its industrialisation process.
10 Steps to Successful Presentations. (2019)
Discover how to develop a dynamic, engaging presentation and deliver it flawlessly. Learn strategies to reduce stress and become a think-on-your-feet presenter. Master your openings and closings (including the question-and-answer session) and captivate your audience from start to finish. New content covers: leading virtual presentations telling interesting stories and relatable examples using mindfulness to recover in the moment asking questions to involve the audience.
Managing your data science projects : learn salesmanship, presentation, and maintenance of completed. (2019)
Three main ways that data science strategy is used in a company is to research its customers, assess risk analytics, and log operational measurements
The fashion designer's sketchbook inspiration, design development and presentation. (2018)
This book identifies four distinct types of creative journal, each representing a different phase in the design process: the inspiration diary, the working journal, the presentation journal and the design log; and it explores how one develops out of the other, each stage in the idea generation process moving the process forward organically from discovery, to direction, to design development and delivery."
The non-designer's presentation book : principles for effective presentation design. (2018)
What makes a good presentation-or a bad one
How to plan, organize, and outline your presentation
Four principles for developing effective presentations
Four principles for designing beautiful slides that communicate clearly
Specific tips for using animation and transitions that aren't annoying
A list of timeless presentation rules . . . that you should totally ignore
Media Design and Technology for Live Entertainment. (2017)
After an introduction on content creation and acquisition, this book's focus is on how content is used and transmitted, by describing the essential components of video systems, providing a collection of definitions used in communicating video concepts, and including basic system trouble-shooting tips and tricks
Windows Presentation Foundation development cookbook : 100 recipes to build rich desktop client applications on Windows. (2018)
The book is intended for developers who are relatively new to WPF (Windows Presentation Foundation), or those who have been working with WPF for some time, but want to get a deeper understanding of its foundation and concepts to gain practical knowledge. Basic knowledge of C# and Visual Studio is assumed.
The Financial Times essential guide to writing a business plan : how to win backing to start up or grow your business. (2016)
Written by a seasoned practitioner with years of experience in both writing & evaluating business plans for funding, you'll formulate a coherent, consistent & convincing plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need.
What's Your Presentation Persona? Discover Your Unique Communication Style and Succeed in Any Arena
What's Your Presentation Persona? A revolutionary guide based on Badge, the first-of-its-kind proprietary skill assessment tool a Myers-Briggs for presenters that provides strategies and tips that address the core element for becoming a successful presenter: YOU. This ground-breaking book identifies 16 presentation personas, each with its own strengths and weaknesses, and shows you how to leverage your unique qualities to become a more powerful, persuasive, and successful presenter.
Faster, Fewer, Better Emails: Manage the volume, reduce the stress, love the resutls.(2019)
Dianna Booher shares practical wisdom on how to write effective emails that get results and how to organize documents to gain control and increase your productivity.
Computers for seniors : email, internet, photos, and more in 14 easy lessons. (2017)
This book is good for looking at examples of procedures as well as giving instructions on how to shop online safely and sending emails to family and friends.
Teach Yourself VISUALLY Word 2016. (2015)
Teach Yourself Visually Word offers you a straightforward 'show me, don't tell me' approach to working with the newest version of the top-selling application in the Microsoft Office suite.
Model business letters, emails and other business documents. (2012)
This book is a practical and comprehensive guide that not only tells you how to do this, but also gives you easy to use examples that you can lift straight off the page and adapt for your own use. Contains over 300 sample documents covering a wide range of business situations, as well as practical advice on content, language, style and structure.
Gmail tips, tricks, and tools : streamline your inbox, increase your email productivity, and save hours a week. (2015)
Managing daily email is a time-wasting distraction for many, but in today's connected world it's a business necessity. Gmail Tips, Tricks, and Tools shows you how to take control of your inbox with a simple, four-step process for resolving email overwhelm, designed specifically for Gmail users.
9780134165097
Outstanding business English : #tips for email, social media and all your business communications
As well as dealing with traditional writing, this book shows how writing for social media has turned the world of business writing inside out. It actually needs a whole new mind-set and an integrated approach to work.
Business Writing for Dummies. (3rd Edition) (2021)
Business Writing For Dummies shows you, from the ground up, how to create persuasive messages with the right content and language every time--messages your readers will understand and act on.
Ultimate Guide to Business Writing. (2021)
The book is ideal not just for professional business writers, such as editors, technical writers, copywriters and creative directors; it's also suitable for anyone whose job requires them to write, whether it's something as simple as an email or as complex as a set of policies or a handbook.
Business Writing for Technical People : The most effective ways to get your message across.. (2018)
Technically-minded people can struggle with business writing and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn't have to be that way. In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience.
Technical Writing for Business People. (2018)
Technical writing is about communicating key information to the people who need it. It might be a manual for an application, a guide to using heavy machinery, or a diagnostic aide for medical practitioners. It needs to be clear and it needs to be precise.
British
Business Cases That Get Results. (2019)
A persuasive, well-written business case can win over the decision makers in your organisation and get you the approval you need for your business idea. In this book you'll discover the do's and don'ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.
Writing Business Bids and Proposals for Dummies. (2016)
Acquire the necessary skills to win business through proposals, bids, tenders, and presentations --this hands-on guide is your partner for success. You have in your hands the collected knowledge and skills of the professional proposal writer. Proposal writing is a profession -- a growing and increasingly important one and; an essential part of a broader group of business development professionals who plan and execute strategies for businesses who want to obtain new customers.
Wait, How Do I Write This Email? game-changing templates for networking and the job search. (2015)
In his comprehensive guide, career expert Danny Rubin provides more than 100 critical email and document templates for networking and the job search
Communicating in the 21st century. (2016)
ommunicating in the 21st Century (C21), 4th edition, is the most comprehensive, resource package developed in the field of communication in Australia.
The Business Communication Handbook. (2019)
The Business Communication Handbook, 11e helps learners to develop competency in a broad range of communication skills essential in the 21st-century workplace, with a special focus on business communication. Closely aligned with the competencies and content of BSB40215 Certificate IV in Business and BSB40515 Certificate IV in Business Administration, the text is divided into five sections: Communication foundations in the digital era ; Communication in the workplace ; Communication with customers ; Communication through documents ; Communication across the organisation