Guides: Events: Event Marketing

O'Reilly eBook database

eBooks

The new rules of marketing & PR: How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly. (2022) - O'Reilly eBook Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples
Big Picture Strategy (2021) - O'Reilly eBook Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it The four strategies companies use to launch and grow brands successfully How to use strategy-integrated metrics to promote continuous learning in organizations How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.
Event Marketing (2012)

Library Books for Loan

Event management: For tourism, cultural, business and sporting events (2018)
Events Management (2018)
Music event management: A practical users guide to music event management (2018)
Principles of marketing (2015)
Marketing with Social Media (2015) This book shows you how best to shape your social media strategy with practical advice and expert insight into the components of a successful campaign. It provides a a roadmap to online social media campaigns.
Events As a Strategic Marketing Tool (2014)
Marketing Your Event Planning Business (2013)

Event Marketing Online Journals

Global Journal of Management and Marketing Publishes theoretical, empirical or pedagogical works in Management, Strategic Management, Leadership and Marketing.
Journal of Hospitality & Leisure Marketing Marketing in the Hospitality Industry 05/01/2000 to present.
Journal of Tourism, Heritage & Services Marketing 01/01/2022 to present.

Australian Bureau of Statistics

QuickStats enable you to quickly and easily access summary information about the people, families and dwellings in an area and compare it to state and national data, and there is a Tutorial provided as well.

Australian Bureau of Statistics

Community Profiles provide a comprehensive statistical picture of an area, detailing characteristics of people, families and dwellings. They can be used for research, planning and analysis, and there is a tutorial provided as well.

Community Profiles - Census 2016 Community Profiles are excellent tools for researching, planning and analysing geographic areas for a number of social, economic and demographic variables.
Community Profiles Tutorial

Useful Government Websites

Event Marketing Online Videos

Splash Step into the new era of event marketing with Splash, an event marketing platform empowering teams to market, measure, and scale their live, virtual, and hybrid event programs. With features like branded event pages, customized registration forms and emails, and powerful integrations that inspire quick action on attendee data, Splash makes it faster and easier for everyone in your organization to host on-brand, measurable, and compliant events.

Event Management

Marketing Plans

Community Events

City of Bunbury: Events Strategy