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Events: Strategic Planning


This page on Strategic Planning for Small Business has been developed for students studying the Diploma of Events. 

Key Terms

Try using these terms when searching for information:

Business plan
  Industry analysis
  Market analysis
  Marketing plan
  Market research
  PEST model
  PEST analysis
  PESTLE Australia
  PESTEL analysis
  PESTLE analysis
  Risk management
  Strategic planning
  SWOT analysis


PEST Analysis helps you understand the Political, Economic, Socio-cultural, and Technological changes that shape your business environment. Explore these sites for more information about this evaluation tool:

PEST Analysis Worksheet/Template

Market Research Companies

Market Research Companies provide industry research reports providing insights and analysis of Australian industries.

You Tube Clips

Austrade (Australian Trade Commission) Report

Australian Bureau of Statistics (ABS)

Click on the link below to go to the Australian Bureau of Statistics homepage. The following webpages have been selected to assist with finding industry information. Hover over the "i" icons below for more information:

Ebsco Databases

Search terms: PESTLE Australia to find the "Country Analysis Report: Australia".

Country Facts

The CIA World Factbook provides current information and statistics on the history, people, government, economy, geography, communications, transportation and the military for 267 countries.