This page on Strategic Planning for Small Business has been developed for students studying the Diploma of Events.
Try using these terms when searching for information:
| Benchmarking | |
| Business plan | |
| Industry analysis | |
| Market analysis | |
| Marketing plan | |
| Market research | |
| PEST model | |
| PEST analysis | |
| PESTLE Australia | |
| PESTEL analysis | |
| PESTLE analysis | |
| Risk management | |
| Strategic planning | |
| SWOT analysis |
PEST Analysis helps you understand the Political, Economic, Socio-cultural, and Technological changes that shape your business environment. Explore these sites for more information about this evaluation tool:
Search terms: PESTLE Australia to find the "Country Analysis Report: Australia".
Click on the link below to go to the Australian Bureau of Statistics homepage. The following webpages have been selected to assist with finding industry information. Hover over the "i" icons below for more information:
Event Success (2022) - O'Reilly eBook
Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they've gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization's return on events. Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You'll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It's also an invaluable resource for maximizing your organization's "RoE"--or Return on Event--with measurable increases in sales.
Market Research Companies provide industry research reports providing insights and analysis of Australian industries.
The CIA World Factbook provides current information and statistics on the history, people, government, economy, geography, communications, transportation and the military for 267 countries.