Success from the Start: Business Principles for Massage Therapists (2013)
Business naivete is one of the primary reasons massage therapists leave the profession. The author has written this text to provide you with the business skills you need to envision and then launch a successful career.
Writing Your Plan for Small Business Success (2016)
This practical guide tells you all you need to know to prepare a sound business plan that will enable you to get your business off the ground successfully, and to obtain a loan. It includes: step-by-step guidelines for creating a business plan; sample business plans for a range of business types; examples, exercises, quick quizzes, activities, web references and a glossary; alternative staffing solutions and environmentally sustainable business practices.
Business Plans for Dummies. (3rd Edition) (2022)
Stop Listening to the Customer (2020)
I just want it to work!: A guide to understanding digital marketing and social media for frustrated business owners, managers and marketers (2017)
"With digital marketing and social media changing every day it can be very difficult to keep up and so uninformed business owners , managers and marketers often waste lots of time and money on ineffective strategies. "I just want it to work!" breaks down digital marketing and social media for people who aren't tech experts, so that you can implement profitable strategies for your business" -- back cover
Social Media for Business (2018)
With digital marketing and social media changing every day it can be very difficult to keep up and so uninformed business owners, managers and marketers often waste lots of time and money on ineffective strategies. "I just want it to work!" breaks down digital marketing and social media for people who aren't tech experts, so that you can implement profitable strategies for your business.