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Writing Your Plan for Small Business Success (2016)
This practical guide tells you all you need to know to prepare a sound business plan that will enable you to get your business off the ground successfully, and to obtain a loan. It includes: step-by-step guidelines for creating a business plan; sample business plans for a range of business types; examples, exercises, quick quizzes, activities, web references and a glossary; alternative staffing solutions and environmentally sustainable business practices.
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Stop Listening to the Customer (2020)
If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business-listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
Social Media for Business (2018)
With digital marketing and social media changing every day it can be very difficult to keep up and so uninformed business owners, managers and marketers often waste lots of time and money on ineffective strategies. "I just want it to work!" breaks down digital marketing and social media for people who aren't tech experts, so that you can implement profitable strategies for your business.