Guides: Business, Finance & Management: Social Media Ethics and Standards

eBooks

Are You Managing Your Risks From Social Media Ill-advised social media posts and lax company oversight can cause serious damage to an organization’s reputation, trigger regulatory investigations, harm long-term relationships, and introduce cyberthreats. Companies can try to be selective about the disclosures they make on social media, but sitting back and hoping for the best is not enough. Responsible managers and auditors need to make sure they understand the dangers and how to protect themselves.
Likeable Social Media This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories.
Media Literacy in the Digital Age This book is a timely guide aimed at teachers and students, featuring expert advice on how to promote the necessary skills to access, understand, question, critically analyse and evaluate digital media. If we are to be well-informed and entertained by online content, it is important that we understand the news media environment and our engagement with it, in all of its factual, social and ethical dimensions.
Social Media Marketing All-in-one for Dummies (5th edititon) Marketing on social media is essential today, and this nine-books-in-one volume has everything you need to know to make the most of it. Written by social media marketing experts, this guide will show you how to step back, make sense of the noise, and make your brand stand out. Includes the latest and best information on Instagram, TikTok, Twitter, YouTube, Facebook, and more.
Writing for Social Media This books walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop a consistent online persona, how to tailor your messages to different social media platforms. The dark side of social media is also explored.

Website

An Introduction to Copyright in Australia Australian Copyright Council - This fact sheet provides an entry level overview of copyright in Australia, focusing on copyright as free and automatic protection, the limits of protections, how copyright law is enshrined and how it operates to protect a wide variety of works.

Online Articles

Buying and Selling Online Taking your business online whether that’s creating a website, blogging or social media, can mean new opportunities and benefits for your business. Understand the basics of buying and selling online.
The eSafety guide Learn about the latest games, apps and social media, including how to protect your information and report harmful content.
Facebook and Copyright Under Facebook's Terms of Service and Community Standards, you can only post content to Facebook that doesn't violate someone else's intellectual property rights. The best way to help make sure that what you post to Facebook doesn't violate copyright law is to only post content that you've created yourself.
Facebook defamation ruling highlights costly legal dangers of social media posts, say lawyers The case of a Queensland woman who has been ordered to pay $279,000 in damages to a couple she defamed in a Facebook group highlights a growing problem of people being unaware they are legally responsible for what they post online.
How to Have Safer Online Experiences Empowering all Australians to have safer, more positive experiences online. Discover more about eSafety as Australia's independent regulator for online safety. eSafety strives to deliver comprehensive, compassionate and citizen-focused services.
Instagram and Copyright Under Instagram's Terms of Use and Community Guidelines, you can only post content to Instagram that doesn't violate someone else's intellectual property rights. The best way to help make sure that what you post to Instagram doesn't violate copyright law is to only post content that you've created yourself.
Social Media and Online Privacy On this page... What happens to information you share on social media, your rights under the Privacy Act, help if you’ve been harassed, bullied or defamed, how to get information removed and how to make a complaint.
Social Media for Business Social media can help you to market your business and connect with your customers. On this page you'll find out about the different options available, and the pros and cons of using social media.
Social Media Marketing For Dummies Cheat Sheet Social media platforms, such as Facebook and Twitter, present unique marketing opportunities. To make the most of social media marketing, you should begin by exploring the online social media sites and see how things are done. Next, you need to zero in on your niche and target your market. After you've done that, you will be able to run a successful online campaign and measure the results.
Why is Safety on Social Media Important? Safety is important as people can contact you via social media and gain access to your personal information through your social media page. This issue multiplies if you use and are active on multiple platforms.

Online Videos

I Am Styled I AM Styled is a family owned business providing hair and beauty services for weddings and formal events. With government assistance, they have implemented new digital software and tools to save time and improve the quality of their services.

Books

I just want it to work!: A guide to understanding digital marketing and social media for frustrated business owners, managers and marketers (2017) "With digital marketing and social media changing every day it can be very difficult to keep up and so uninformed business owners , managers and marketers often waste lots of time and money on ineffective strategies. "I just want it to work!" breaks down digital marketing and social media for people who aren't tech experts, so that you can implement profitable strategies for your business" -- back cover
Marketing with Social Media (2015) You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers.
Social Media and Young People (2017) * Young Australians and social media use * Impacts of social media on wellbeing * Staying safe on social media
Social Media for Business (2018) The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online.
Social Media Marketing All-In-One for Dummies (2017) The bestselling social media marketing book Marketing your business through social media isn't an option these days' it's absolutely imperative.
The New Rules of Marketing and PR (2017) The pioneering guide to the future of marketing has been updated and revised to retain its place as the top marketing and public relations book available.
Ultimate Guide to Instagram for Business (2017) With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you'll be ready to take the plunge.