Business, Finance & Management: Marketing

Advances in Digital Marketing in the ERA of Artificial Intelligence (2025) This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence.

The New Rules of Marketing and PR. (8th Edition) (2022) The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. Marketing communication

Loved : how to rethink marketing for tech products. (2022) This book explains what it really takes to bring a technology product successfully to market. They address how to adapt product marketing to more agile development cycles, how to stand out when other products do similar things, and how to position products and companies with thoughtful execution of strategy versus simply 'doing marketing.'

Social Media for Small Business: Marketing strategies for business owners. (2021) Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business.

The 6 disciplines of agile marketing : proven practices for more effective marketing and better business. (2020) The Six Disciplines of Agile Marketing provides a framework for how to adopt Agile in marketing organizations. This framework is based on the author's experience helping over 60 organizations adopt Agile, from Fortune 500 companies, to Silicon Valley growth companies, to mid-size manufacturing companies, to educational institutions and non-profits.

Stop Listening to the Customer (2020) The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data.

Effective SEO and Content Marketing. (2020) Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. Marketing brief

Social media for small business : marketing strategies for business owners. (2021) Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book's principles to the real-world. Practical strategies you can put in place immediately to see a rapid return on investment.

The business of getting business : a digital marketing guide for small businesses. (2020) The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms.

Marketing and the Law. (6th Edition) (2020) This text is designed to enable those in business, lawyers, and students to ascertain and understand the key legal principles that apply to the marketing of goods and services. Drawn from a broad range of areas of law.

Marketing. (4th Edition) (2018) Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1 st edition of this text was the most successful ground-up′ Introductory Marketing text ever released in the local market.