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Books in the Library
Effective Writing Skills for Public Relations
This book is a hands-on, practical guide to writing style for students and others entering the PR industry. It will also be valuable for those already employed in the public relations profession and for those who earn their living using their writing skills. This book offers advice on the basic principles of grammar as well as covering essential editing skills. It can be used as a continuous professional development plan.
Public Relations Practices
This definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations, involving all types and sizes of organizations.
Inside Spin
Corporate and government spin doctors invisibly influence just about every news story we read, see and hear. Perhaps even more significant is what they manage to keep out of the news altogether.
The New Rules of Marketing and PR
The pioneering guide to the future of marketing has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately.
Websites
International Public Relations Association
IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.
IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.
How to Plan a Sustainable Event: the Ultimate Guide
With a little thought and consideration, you can easily understand — and minimize — the impact of your event on the environment. Here are nine simple steps you can take to make your events more sustainable, and examples of creators who are already putting these steps into action.
HOW TO ORGANIZE A SUSTAINABLE EVENT?
We have spoken to Vicky Martín – responsible for communications and sustainability at ACCIONA Producciones y Diseño – and asked her to tell us about the latest trends and innovations in the sector and clear up any doubts about how and why we should organise a sustainable event.
11 Clever Ways To Make Your Events More Eco-Friendly & Sustainable
At the point, of pre-planning is when event organizers have the most power to influence their event sustainability. Here, we’ll share seven seriously effective ways to lower the carbon footprint of your event.
Ogilvy Public Relations
opr is a family of communications agencies offering a broad range of integrated services across professional disciplines and industry sectors. Our specialist agencies include brand marketing, corporate reputation, healthcare, public affairs and government communications, and technology. We’re at our best when we work together to communicate with consumers, business customers, employees, governments, partners and suppliers. Our specialist brands include Howorth for business and technology, Pulse for consumer brand, Parker & Partners for public affairs and LIFE for health communications.
Effective Writing Skills for Public Relations
This book is a hands-on, practical guide to writing style for students and others entering the PR industry. It will also be valuable for those already employed in the public relations profession and for those who earn their living using their writing skills. This book offers advice on the basic principles of grammar as well as covering essential editing skills. It can be used as a continuous professional development plan.
Public Relations Practices
This definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations, involving all types and sizes of organizations.
Inside Spin
Corporate and government spin doctors invisibly influence just about every news story we read, see and hear. Perhaps even more significant is what they manage to keep out of the news altogether.
The New Rules of Marketing and PR
The pioneering guide to the future of marketing has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately.