Inside the Mind of a ShopperWorld-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today's Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there's only one number one. It's not Wal-Mart or Costco, or even Amazon: It's the shopper.
Know Your Shoppers : Rethink RetailWorld-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities.
Selling and Marketing a Spa SuccessfullyThis chapter focuses on selling and marketing a spa successfully, the types of guests, Hotel sales & marketing department, Spa sales & marketing & Harvesting (selling)
Customer RetentionThe old adage goes it takes 3 times as much effort to get a new client in the door as it does to maintain an existing one, but that’s not where the savings and benefits stop for salon owners. A happy, returning client will undoubtedly recommend their friends to you, bringing in more business.
Improving your Interpersonal SkillsWe use these skills to interact with people, whether that be at work or in a social environment, it’s important to develop the skills in order to work well as part of a team.
What is Rapport?Rapport is the glue of human relationships. But how do you make it stick? In this video, learn what rapport is and how you can build it. Hear a simple definition of rapport.
KBeauty AustraliaKorean skincare is the most advanced in the world, with unique products and active ingredients that are not found in western products.
The HubThe Hub is your center for news, inspiration and education for salon professionals to make your clients look and feel their best
Maths & English for hairdressing : graduated exercises and practice examThe workbook format enables learners to practice and improve their maths and English skills and the real-life questions, exercises and scenarios are all written with a Hairdressing context to help students find essential Maths and English theory understandable, engaging and achievable.
Milady - Retail Management for Salons and SpasThis text provides essential business information and a clear understanding of what it takes to run a profitable retail operation while overseeing the day-to-day operations. Topics include identifying a target market, preparing and executing a marketing plan, retail sales forecasting, vendor selection, purchasing strategies, inventory management, record keeping, space planning, and incentive's for staff.