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eBooks
Are You Managing Your Risks From Social Media
Ill-advised social media posts and lax company oversight can cause serious damage to an organization’s reputation, trigger regulatory investigations, harm long-term relationships, and introduce cyberthreats. Companies can try to be selective about the disclosures they make on social media, but sitting back and hoping for the best is not enough. Responsible managers and auditors need to make sure they understand the dangers and how to protect themselves.
Likeable Social Media
This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories.
Media Literacy in the Digital Age
This book is a timely guide aimed at teachers and students, featuring expert advice on how to promote the necessary skills to access, understand, question, critically analyse and evaluate digital media. If we are to be well-informed and entertained by online content, it is important that we understand the news media environment and our engagement with it, in all of its factual, social and ethical dimensions.
Social Media Marketing All-in-one for Dummies (5th edititon)
Marketing on social media is essential today, and this nine-books-in-one volume has everything you need to know to make the most of it. Written by social media marketing experts, this guide will show you how to step back, make sense of the noise, and make your brand stand out. Includes the latest and best information on Instagram, TikTok, Twitter, YouTube, Facebook, and more.
Writing for Social Media
This books walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop a consistent online persona, how to tailor your messages to different social media platforms. The dark side of social media is also explored.
Books in the Library
Marketing with Social Media
Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.
Social Media for Business (2018)
The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy ? as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale. Learn where to focus your efforts for maximum gain Discover the newest platforms, their demographics and their potential Understand key changes that can affect the way you use major platforms Build an effective social media presence that translates into business Not every business needs a Facebook page, but every business does need some sort of online presence ? and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.
Social Media Marketing All-In-One for Dummies
The bestselling social media marketing book Marketing your business through social media isn't an option these days'it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach'and keep'more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
The New Rules of Marketing and PR
The pioneering guide to the future of marketing has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately.
Ultimate Guide to Instagram for Business
Are you ready to tap into Instagram's booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funnelling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business. Learn how to: Set up an Instagram marketing funnel that converts followers into customers -- Run effective, lead-generating campaigns with trending hashtags, exclusive contests, and product launches -- Grow your Instagram following with The 21-Day Blueprint -- Leverage your Instagram brand to reach celebrity status and gain a competitive advantage -- Post Instagram stories and live videos to grow your follower base and drive sales -- Build content with a Quick-Start Lead Magnet Blueprint that will attract your ideal customers. Your followers are ready to take action - give them a reason! Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to promote themselves to millions of visual shoppers. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you'll be ready to take the plunge.
Website
An Introduction to Copyright in Australia
Australian Copyright Council - This fact sheet provides an entry level overview of copyright in Australia, focusing on copyright as free and automatic protection, the limits of protections, how copyright law is enshrined and how it operates to protect a wide variety of works.
Online Articles
Buying and Selling Online
Taking your business online whether that’s creating a website, blogging or social media, can mean new opportunities and benefits for your business. Understand the basics of buying and selling online.
The eSafety guide
Learn about the latest games, apps and social media, including how to protect your information and report harmful content.
Facebook and Copyright
Under Facebook's Terms of Service and Community Standards, you can only post content to Facebook that doesn't violate someone else's intellectual property rights. The best way to help make sure that what you post to Facebook doesn't violate copyright law is to only post content that you've created yourself.
Facebook defamation ruling highlights costly legal dangers of social media posts, say lawyers
The case of a Queensland woman who has been ordered to pay $279,000 in damages to a couple she defamed in a Facebook group highlights a growing problem of people being unaware they are legally responsible for what they post online.
How to Have Safer Online Experiences
Empowering all Australians to have safer, more positive experiences online. Discover more about eSafety as Australia's independent regulator for online safety. eSafety strives to deliver comprehensive, compassionate and citizen-focused services.
Instagram and Copyright
Under Instagram's Terms of Use and Community Guidelines, you can only post content to Instagram that doesn't violate someone else's intellectual property rights. The best way to help make sure that what you post to Instagram doesn't violate copyright law is to only post content that you've created yourself.
Social Media and Online Privacy
On this page...
What happens to information you share on social media, your rights under the Privacy Act, help if you’ve been harassed, bullied or defamed, how to get information removed and how to make a complaint.
Social Media for Business
Social media can help you to market your business and connect with your customers. On this page you'll find out about the different options available, and the pros and cons of using social media.
Social Media Marketing For Dummies Cheat Sheet
Social media platforms, such as Facebook and Twitter, present unique marketing opportunities. To make the most of social media marketing, you should begin by exploring the online social media sites and see how things are done. Next, you need to zero in on your niche and target your market. After you've done that, you will be able to run a successful online campaign and measure the results.
Why is Safety on Social Media Important?
Safety is important as people can contact you via social media and gain access to your personal information through your social media page. This issue multiplies if you use and are active on multiple platforms.
Quiz
Social Media Modules and Quiz
This module will: explore the digital footprint you leave online and explore different social media platforms and their uses.
After completing this module, you will be able to: understand privacy concerns when using social media and use social media effectively to enhance learning and improve your online brand.
Online Videos
I Am Styled
I AM Styled is a family owned business providing hair and beauty services for weddings and formal events. With government assistance, they have implemented new digital software and tools to save time and improve the quality of their services.
I just want it to work!: A guide to understanding digital marketing and social media for frustrated business owners, managers and marketers
"With digital marketing and social media changing every day it can be very difficult to keep up and so uninformed business owners , managers and marketers often waste lots of time and money on ineffective strategies. "I just want it to work!" breaks down digital marketing and social media for people who aren't tech experts, so that you can implement profitable strategies for your business" -- back cover
Marketing with Social Media
Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.
Social Media and Young People
* Young Australians and social media use
* Impacts of social media on wellbeing
* Staying safe on social media
Social Media for Business (2018)
The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy ? as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale. Learn where to focus your efforts for maximum gain Discover the newest platforms, their demographics and their potential Understand key changes that can affect the way you use major platforms Build an effective social media presence that translates into business Not every business needs a Facebook page, but every business does need some sort of online presence ? and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.
Social Media Marketing All-In-One for Dummies
The bestselling social media marketing book Marketing your business through social media isn't an option these days'it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach'and keep'more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
The New Rules of Marketing and PR
The pioneering guide to the future of marketing has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately.
Ultimate Guide to Instagram for Business
Are you ready to tap into Instagram's booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funnelling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business. Learn how to: Set up an Instagram marketing funnel that converts followers into customers -- Run effective, lead-generating campaigns with trending hashtags, exclusive contests, and product launches -- Grow your Instagram following with The 21-Day Blueprint -- Leverage your Instagram brand to reach celebrity status and gain a competitive advantage -- Post Instagram stories and live videos to grow your follower base and drive sales -- Build content with a Quick-Start Lead Magnet Blueprint that will attract your ideal customers. Your followers are ready to take action - give them a reason! Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to promote themselves to millions of visual shoppers. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you'll be ready to take the plunge.
