EBSCO eBooks > NMTThis link opens in a new windoweBooks on a range of topics including arts, social sciences and general interest.
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Designing User-Focused Marketing Culture in Academic Libraries: A Conceptual Outline (2013)To design an outline of a user-focused marketing model and its implication in academic libraries is the goal of this article. The determinants for the proposed model were primarily derived from the success factors of customer-focused marketing noted in earlier research, and views and insights from a number of allied constituencies in Bangladesh. Doing this job, the study used exploratory investigation in the form of executive interview, focus group discussion, and questionnaire survey. To examine reliability of the determinants “item-total correlation” was applied.
