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Books - Library Promotion - Library Studies
The Library Book (2019)
After moving to Los Angeles, Susan Orlean became fascinated by a mysterious local crime that has gone unsolved since it was carried out on the morning of 29 April 1986: who set fire to the Los Angeles Public Library, ultimately destroying more than 400,000 books, and perhaps even more perplexing, why? Orlean uses this terrible event as a lens through which to tell the story of all libraries - their history, their meaning and their uncertain future as they adapt and redefine themselves in a digital world.
Library Marketing Basics (2019)
Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning.
Marketing the 21st Century Library (2015)
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play.
Services Marketing : concepts, strategies & cases (2017)
Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. This book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services."
Social Media for Business (2018)
. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy ?
eBooks - Library Promotion - Library Studies
EBSCO eBooks > NMT This link opens in a new window
eBooks on a range of topics including arts, social sciences and general interest.
ProQuest eBook Central > NMT This link opens in a new window
A collection of eBooks across many academic and professional subject areas.
O'Reilly for Higher Education > NMT This link opens in a new window
A variety of resources on IT Networking, project management, graphic design, business strategy and code snippets.
Course Databases - Library Promotion - Library Studies
Websites - Library Promotion - Library Studies
Telling Our Story: Developing a public library marketing plan
During early 2016 the Bayside Library underwent a service review, part of the process for the review was to engage with the community, both users and non-users, to seek their views on libraries. One of the responses that stood out in the survey was the answer, from non-users, to the question “why don’t you use the library?” which was “I don’t know what you do”.
Journals / Articles - Library Promotion - Library Studies
Designing User-Focused Marketing Culture in Academic Libraries: A Conceptual Outline (2013)
To design an outline of a user-focused marketing model and its implication in academic libraries is the goal of this article. The determinants for the proposed model were primarily derived from the success factors of customer-focused marketing noted in earlier research, and views and insights from a number of allied constituencies in Bangladesh. Doing this job, the study used exploratory investigation in the form of executive interview, focus group discussion, and questionnaire survey. To examine reliability of the determinants “item-total correlation” was applied.
Online Videos - Library Promotion - Library Studies
EduTV [Informit] > NMT This link opens in a new window
Select the “Only Show Content I have Full Access to” option to access a range of free-to-air and paid channel content.
Marketing Your Library - DVD (2005)
DVD - Held at Perth Campus Library - Describes what marketing is, tells how it is used in libraries, and shows how to develop an effective library marketing plan.
Run time: 20 mins.
The Library Book (2019)
After moving to Los Angeles, Susan Orlean became fascinated by a mysterious local crime that has gone unsolved since it was carried out on the morning of 29 April 1986: who set fire to the Los Angeles Public Library, ultimately destroying more than 400,000 books, and perhaps even more perplexing, why? Orlean uses this terrible event as a lens through which to tell the story of all libraries - their history, their meaning and their uncertain future as they adapt and redefine themselves in a digital world.
Library Marketing Basics (2019)
Librarians can do some effective marketing and promotional work without being experts in the field, but you still need to put in some study time. Polger explains the what, why, and how of the craft and presents a logical approach to all the concepts you need to know. He emphasizes the important of market research before beginning the planning.
Marketing the 21st Century Library (2015)
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play.
Services Marketing : concepts, strategies & cases (2017)
Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. This book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services."
Social Media for Business (2018)
. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy ?
Marketing Your Library - DVD (2005)
DVD - Held at Perth Campus Library - Describes what marketing is, tells how it is used in libraries, and shows how to develop an effective library marketing plan.
Run time: 20 mins.
