Business, Finance & Management: Marketing

The 6 disciplines of agile marketing : proven practices for more effective marketing and better business. (2020) The Six Disciplines of Agile Marketing provides a framework for how to adopt Agile in marketing organizations. This framework is based on the author's experience helping over 60 organizations adopt Agile, from Fortune 500 companies, to Silicon Valley growth companies, to mid-size manufacturing companies, to educational institutions and non-profits.

Fanatical prospecting : the ultimate guide for starting sales conversations and filling the pipeline by leveraging social selling, telephone, email, and cold calling. (2015) You'll learn: Why the 30-Day Rule is critical for keeping the pipeline full - Why understanding the Law of Replacement is the key to avoiding sales slumps - How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection - The 5 C's of Social Selling and how to use them to get prospects to call you - How to use the simple 5 Step Telephone Framework to get more appointments fast.

Loved : how to rethink marketing for tech products. (2022) Even if what a product does is unique, others claim they do the same things, leaving customers very confused. As a result, product marketing for tech products has never been harder...or more important. This book explains what it really takes to bring a technology product successfully to market. They address how to adapt product marketing to more agile development cycles, how to stand out when other products do similar things, and how to position products and companies with thoughtful execution of strategy versus simply 'doing marketing.'

Social media for small business : marketing strategies for business owners. (2021) Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book's principles to the real-world. Practical strategies you can put in place immediately to see a rapid return on investment.

Marketing and the Law. (6th Edition) (2020) 1. Introduction to the law and marketing -- 2. Protecting inventive ideas -- 3. Protecting commercial secrets -- 4. Protecting copyright material -- 5. Protecting commercial designs -- 6. Passing off and unfair trading -- 7. Registration of trade marks -- 8. Product packaging and labelling -- 9. Product liability -- 10. Advertising -- 11. Selling techniques -- 12. Introduction to competition law -- 13. Collusive conduct -- 14. Misuse of market power -- 15. Mergers -- 16. Resale price maintenance -- 17. Exclusive dealing -- 18. Franchising -- 19. e-Marketing and e-Commerce

The business of getting business : a digital marketing guide for small businesses. (2020) The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed.

Marketing. (4th Edition) (2018) 1. Introduction to marketing -- 2. The marketing environment and market analysis -- 3. Market research -- 4. Consumer behaviour -- 5. Business buying behaviour -- 6. Markets: segmentation, targeting and positioning -- 7. Product -- 8. Price -- 9. Promotion -- 10. Distribution (place) -- 11. Services marketing -- 12. Digital marketing -- 13. International marketing -- 14. Social marketing and not-for-profit marketing -- 15. Marketing planning, implementation and evaluation -- 16. Data and analytics -- Appendix : Marketing plan.

Social media for business : foolproof tips to help you promote your business or your brand. (2018) You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool.

This is marketing : you can't be seen until you learn to see. (2018) 1. Not mass, not spam, not shameful... -- 2. The marketer learns to see -- 3. Marketing changes people through stories, connections and experience -- 4. The smallest viable market -- 5. In search of "better" -- 6.Beyond commodities -- 7. The canvas of dreams and desires -- 8. More of the who : seeking the smallest viable market -- 9. People like us do things like that -- 10. Trust and tension create forward motion -- 11. Status, dominance and affiliation -- 12. A better business plan -- 13. Semiotics, symbols and vernacular -- 14. Treat different people differently -- 15. Reaching the right people -- 16. Price is a story -- 17. Permission and remarkability in a virtuous cycle -- 18. Trust is as scarce as attention -- 19. The funnel -- 20. Organizing and leading a tribe -- 21. Some case studies using the method -- 22. Marketing words and now it's your turn -- 23. Marketing to the most important person -- A marketing reading list -- A simple marketing worksheet -- Index.

Marketing principles. (2018) 1. Key concepts in marketing -- 2. Marketing nevironment, social respoinsibility and ethics -- 3. Planning, implementing and evaluating marketing strategy -- 4. Marketing research and information systems -- 5. Consumer and business behaviour -- 6. Segmentation, target markets and positioning -- 7. Digital marketing and social networking -- 8. The power of branding -- 9. Product and service decisions -- 10. Pricing decisions -- 11. Distribution decisions -- 12. Integrating marketing communications -- 13. People, physical evidence, processes and partnerships.

Integrated marketing communications. (2018) Part 1. Integrated marketing communications : a conceptual framework -- 1. Integrated marketing communications and brand equity enhancement -- 2. The communication process -- 3. Persuasion in marketing communications -- 4. Market segmentation and brand positioning -- Part 2. Managing and planning for integrated marketing communications -- 5. Establishing objectives and budgeting for IMC campaigns -- 6. Developing message strategies -- 7. Media planning and analysis -- Part 3. Media channels and IMC elements -- 8. Broadcast media -- 9. Print and support media -- 10. Digital and social media marketing -- 11. Direct marketing and sales promotion -- 12. Personal selling and relationship marketing -- 13. Marketing public relations and sponsorship marketing -- Part 4. Evaluating integrated marketing communications -- 14. Evaluating integrated marketing communication effectiveness.

Services marketing : concepts, strategies, & cases. (2017) Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success.

Social Media Marketing All-In-One for Dummies. (2017) Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilise data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line.* Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more *

Customer Relationship Management. (2015) The book explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more.

Interactive Project Management: Pixels, People, and Process (2012) An engaging, straightforward guide to Interactive Project Management and the value it can bring to companies and project teams.

Fundamentals of Project Management by Joseph Heagney Fundamentals of Project Management gets both new and current managers up to speed on the basics--the first crucial step for completing projects timely and on budget. Full of tools, techniques, examples, and instructive exercises, this book will refresh your knowledge and equip you with the proper skills to succeed.

Product Roadmaps Relaunched This practical guide teaches you how to create an effective product roadmap, demonstrating how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate how your products will make your customers and organization successful.

Marketing. (4th Edition) (2018) 1. Introduction to marketing -- 2. The marketing environment and market analysis -- 3. Market research -- 4. Consumer behaviour -- 5. Business buying behaviour -- 6. Markets: segmentation, targeting and positioning -- 7. Product -- 8. Price -- 9. Promotion -- 10. Distribution (place) -- 11. Services marketing -- 12. Digital marketing -- 13. International marketing -- 14. Social marketing and not-for-profit marketing -- 15. Marketing planning, implementation and evaluation -- 16. Data and analytics -- Appendix : Marketing plan.

Get social : social media strategy and tactics for leaders. (2018) In our hyper-connected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results.

MK TG 4. (2018) Part 1. An introduction to marketing -- 1. An overview of marketing -- 2. Marketing strategy -- 3. Ethics and the marketing environment -- Part 2. Consumer information -- 4. Consumer decision making -- 5. Business-to-business marketing -- 6. Segmenting and targeting markets -- 7. Market research -- Part 3. Managing the marketing mix -- 8. Product concepts -- 9. Developing and managing products -- 10. Services, non-profit and other intangibles -- 11. Marketing channels and distribution decisions -- 12. Integrated marketing communication (IMC) -- 13. The promotions mix -- 14. Pricing -- Part 4. The world of marketing -- 15. Global marketing -- 16. Marketing and new technology.

Marketing principles. (2018) 1. Key concepts in marketing -- 2. Marketing nevironment, social respoinsibility and ethics -- 3. Planning, implementing and evaluating marketing strategy -- 4. Marketing research and information systems -- 5. Consumer and business behaviour -- 6. Segmentation, target markets and positioning -- 7. Digital marketing and social networking -- 8. The power of branding -- 9. Product and service decisions -- 10. Pricing decisions -- 11. Distribution decisions -- 12. Integrating marketing communications -- 13. People, physical evidence, processes and partnerships.

Sales management that works : how to sell in a world that never stops changing In this practical and research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data.

Social media for small business : marketing strategies for business owners. (2021) Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business.

I just want it to work!: A guide to understanding digital marketing and social media for frustrated business owners, managers and marketers. (2017) "With digital marketing and social media changing every day it can be very difficult to keep up and so uninformed business owners , managers and marketers often waste lots of time and money on ineffective strategies. "I just want it to work!" breaks down digital marketing and social media for people who aren't tech experts, so that you can implement profitable strategies for your business" -- back cover

Marketing with Social Media. (2015) Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.

Social Media for Business (2018) . You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy ?

Social Media Marketing All-In-One for Dummies. (2017) Get social with the bestselling social media marketing book  No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be.   These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble-in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be.

This is marketing : you can't be seen until you learn to see. (2018) 1. Not mass, not spam, not shameful... -- 2. The marketer learns to see -- 3. Marketing changes people through stories, connections and experience -- 4. The smallest viable market -- 5. In search of "better" -- 6.Beyond commodities -- 7. The canvas of dreams and desires -- 8. More of the who : seeking the smallest viable market -- 9. People like us do things like that -- 10. Trust and tension create forward motion -- 11. Status, dominance and affiliation -- 12. A better business plan -- 13. Semiotics, symbols and vernacular -- 14. Treat different people differently -- 15. Reaching the right people -- 16. Price is a story -- 17. Permission and remarkability in a virtuous cycle -- 18. Trust is as scarce as attention -- 19. The funnel -- 20. Organizing and leading a tribe -- 21. Some case studies using the method -- 22. Marketing words and now it's your turn -- 23. Marketing to the most important person -- A marketing reading list -- A simple marketing worksheet -- Index.

Transform Customer Experience. (2019) This book offers real-life insights into effective strategies for developing and implementing Customer Experience (CX) programs in a range of corporate, governmental and non-profit environments.

Ultimate Guide to Instagram for Business. (2017) Are you ready to tap into Instagram's booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funnelling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business. Learn how to: Set up an Instagram marketing funnel that converts followers into customers -- Run effective, lead-generating campaigns with trending hashtags, exclusive contests, and product launches -- Grow your Instagram following with The 21-Day Blueprint -- Leverage your Instagram brand to reach celebrity status and gain a competitive advantage -- Post Instagram stories and live videos to grow your follower base and drive sales -- Build content with a Quick-Start Lead Magnet Blueprint that will attract your ideal customers. Your followers are ready to take action - give them a reason! Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to promote themselves to millions of visual shoppers. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you'll be ready to take the plunge.

BSBLDR523 Lead and manage effective workplace relationships. Learner guide. This learner guide describes the processes for establishing and managing effective workplace relationships according to established organisational procedures. These processes include consultation, collaboration and conflict management. It also explains how to review the management of workplace relationships and how to evaluate feedback on personal leadership performance.

BSBXCM401 Apply communication strategies in the workplace. Learner guide. (2020) his learner guide explains how to identify work activities that require communication and then select the appropriate means of communication based on organisational requirements. It outlines how to judge the right presentation method to relay instructions and how to use problem-solving and decision-making skills to resolve communication challenges. It stresses the value of considering the needs of others in negotiating work requirements to promote a respectful workplace

Australia's energy debate Australia’s energy supply still heavily relies on its traditional, non-renewable resources of coal, oil and gas – yet Australia has plentiful clean energy renewable resources including solar, wind, geothermal, bioenergy, wave and tidal power. We also have the world’s largest reserves of uranium to rely on – should we ever decide to choose controversial nuclear power as part of our energy mix.

The free speech debate. (2017) Freedom of expression and tolerance are considered core features of our democracy. Free speech was at the centre of a recent controversial debate in federal politics regarding changes to section 18C of the Racial Discrimination Act to remove the words "offend, insult, humiliate" from section 18C, and replace them with the word "harass".

Marketing : theory, evidence, practice. (2nd Edition) (20017) Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.

What's Your Presentation Persona? Discover Your Unique Communication Style and Succeed in Any Arena What's Your Presentation Persona? A revolutionary guide based on Badge, the first-of-its-kind proprietary skill assessment tool a Myers-Briggs for presenters that provides strategies and tips that address the core element for becoming a successful presenter: YOU. This ground-breaking book identifies 16 presentation personas, each with its own strengths and weaknesses, and shows you how to leverage your unique qualities to become a more powerful, persuasive, and successful presenter.

Wait, How Do I Write This Email? game-changing templates for networking and the job search. (2015) In his comprehensive guide, career expert Danny Rubin provides more than 100 critical email and document templates for networking and the job search

Communicating in the 21st century. (2016) ommunicating in the 21st Century (C21), 4th edition, is the most comprehensive, resource package developed in the field of communication in Australia.

The Business Communication Handbook. (2019) The Business Communication Handbook, 11e helps learners to develop competency in a broad range of communication skills essential in the 21st-century workplace, with a special focus on business communication. Closely aligned with the competencies and content of BSB40215 Certificate IV in Business and BSB40515 Certificate IV in Business Administration, the text is divided into five sections: Communication foundations in the digital era ; Communication in the workplace ; Communication with customers ; Communication through documents ; Communication across the organisation